L'Oréal Paris

Campaign Diaries

Croatia

Kristen Bell is the new global face of L’Oréal Paris

Brand: L’Oréal Paris

Campaign: You’re Worth It

Source: https://www.media-marketing.com/vijesti/kristen-bell-je-novo-globalno-lice-loreal-parisa/

Goal: Empower women to define their own value and identity.

Claim: You're Worth It

Media: Video content and various communication channels

Summary: Kristen Bell has been announced as the new global ambassador for L'Oréal Paris, taking control of her narrative through a campaign that emphasizes personal identity and self-worth. The campaign highlights that value is inherent within women, rather than bestowed by the brand. Bell's journey with L'Oréal began in her childhood and will continue across various media platforms as she promotes a range of beauty products, starting with the 24H Midnight Cream.

Campaign Diaries

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Italy

Advertising: L’Oréal Paris launches the new Elvive ad with Ludovica Coscione

Brand: L’Oréal Paris

Campaign: Elvive Extraordinary Oil – Wherever Summer Takes You

Source: https://brand-news.it/brand/persona/cura-persona/pubblicita-loreal-paris-lancia-il-nuovo-spot-elvive-con-ludovica-coscione/

Goal: Promote Elvive Extraordinary Oil

Media: Television and digital platforms

Summary: L'Oréal Paris, in collaboration with the creative agency McCann, launches a new communication campaign for Elvive Extraordinary Oil titled 'Wherever Summer Takes You'. The campaign features actress Ludovica Coscione and will be aired on major television channels and digital platforms with 15-second and 6-second spots.

Campaign Diaries

No Brand Diaries found.

brand campaign haircare

Bosnia and Herzegovina

The Dok region is resting, Sarajevo is living with full advertising lungs!

Brand: L’Oréal Paris

Campaign: Sarajevo Film Festival Participation

Source: https://www.media-marketing.com/tema-dana/dok-region-odmara-sarajevo-zivi-punim-advertising-plucima-6/

Goal: Inspire and encourage women to believe in themselves

Claim: Because I'm Worth It

Media: Social media, digital platforms

Summary: L'Oréal Paris demonstrated its commitment to beauty, glamour, and social values at the Sarajevo Film Festival, showcasing its mission to inspire women. The brand screened a documentary about Ilon Specht, whose iconic slogan became a feminist manifesto. Highlights included a glamorous gala evening and a beauty pavilion featuring makeup trends, all aimed at promoting self-confidence among women.

Campaign Diaries

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beauty film festival women empowerment