Campaign Diaries
Advertising: L’Oréal Paris launches the new Elvive ad with Ludovica Coscione
Goal: Promote Elvive Extraordinary Oil
Media: Television and digital platforms
Summary: L'Oréal Paris, in collaboration with the creative agency McCann, launches a new communication campaign for Elvive Extraordinary Oil titled 'Wherever Summer Takes You'. The campaign features actress Ludovica Coscione and will be aired on major television channels and digital platforms with 15-second and 6-second spots.
Campaign Diaries
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The Dok region is resting, Sarajevo is living with full advertising lungs!
Goal: Inspire and encourage women to believe in themselves
Claim: Because I'm Worth It
Media: Social media, digital platforms
Summary: L'Oréal Paris demonstrated its commitment to beauty, glamour, and social values at the Sarajevo Film Festival, showcasing its mission to inspire women. The brand screened a documentary about Ilon Specht, whose iconic slogan became a feminist manifesto. Highlights included a glamorous gala evening and a beauty pavilion featuring makeup trends, all aimed at promoting self-confidence among women.
Campaign Diaries
No Brand Diaries found.