Brand Tracker

Welcome to the automated Brand Tracker diaries.

Colombia

New: Lu Shampoo along with Ideas JCO seeks to support earthquake victims in Colombia

Campaign: Support for Earthquake Victims in Colombia

Source: https://www.adlatina.com/publicidad/nuevo-lu-shampoo-junto-a-ideas-jco-buscan-apoyar-a-las-vctimas-del-terremoto-en-colombia

Goal: To support earthquake victims in Colombia

Claim: 1 dollar donation per bottle sold

Media: Film

Summary: Lu Shampoo, under the direction of Juan Carlos Ortiz, has launched a campaign to support earthquake victims in Colombia by donating 1 dollar for each bottle sold through the Minuto de Dios foundation. The campaign emphasizes the Rescue version of Lu Shampoo, with a creative film directed by Ortiz showcasing pride in helping his homeland. Lu Shampoo products are available in major stores across the USA, including Walmart and Amazon.

Italy

Advertising: Ludovica Coscione in L’Oréal Paris Elvive ads

Brand: L’Oréal Paris Elvive

Campaign: Ready for an Extraordinary Summer

Source: https://brand-news.it/brand/persona/cura-persona/pubblicita-ludovica-coscione-nuovo-volto-di-loreal-paris-elvive-outnow-firma-lo-spot/

Goal: To present the essence of Italian summer through Elvive's products

Claim: Ready for an Extraordinary Summer

Media: TV, social media, and digital platforms

Summary: L’Oréal Paris launches a new communication campaign for Elvive Olio Straordinario featuring Ludovica Coscione, highlighting the essence of Italian summer. The campaign, developed in collaboration with OutNow and Sala Giochi, will run from June 9 to August 31, showcasing a 15-second TV commercial and various online content.

digital marketing haircare summer campaign

Italy

Advertising: L’Oréal Paris launches the new Elvive ad with Ludovica Coscione

Brand: L’Oréal Paris

Campaign: Elvive Extraordinary Oil – Wherever Summer Takes You

Source: https://brand-news.it/brand/persona/cura-persona/pubblicita-loreal-paris-lancia-il-nuovo-spot-elvive-con-ludovica-coscione/

Goal: Promote Elvive Extraordinary Oil

Media: Television and digital platforms

Summary: L'Oréal Paris, in collaboration with the creative agency McCann, launches a new communication campaign for Elvive Extraordinary Oil titled 'Wherever Summer Takes You'. The campaign features actress Ludovica Coscione and will be aired on major television channels and digital platforms with 15-second and 6-second spots.

brand campaign haircare