Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

Heartbeats Takes Directing of Apple’s New Advertisement

Brand: Apple

Campaign: Between Beats

Source: https://www.media-marketing.com/vijesti/ritam-srca-preuzima-reziju-appleove-nove-reklame/

Goal: To showcase the impact of health data on user decisions

Media: Television, digital, social, and podcast channels

Summary: The new advertisement 'Between Beats' directed by Camille Summers-Valli uses heart rate fluctuations to transition between life scenarios of various individuals, illustrating how data from the Apple Watch Series 12 influences their daily health decisions. The advertisement premiered during Apple's September product launch and emphasizes the integration of health metrics into everyday life rather than merely presenting the device as a data recorder.

Germany

Huawei to unveil a new range of wearable devices on September 2 in Munich. Watch online from 14:00.

Brand: Huawei

Campaign: Chase the Wild

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/sport/2026-08/huawei-watch-gt-7-watch-d3-nove-produkty-2026/

Goal: To connect technology with sports, health, creativity, and exploration.

Claim: Chase the Wild

Media: Online platforms and social media

Summary: Huawei will introduce new products on September 2nd in Munich as part of its global campaign 'Chase the Wild'. The launch will feature flagship smartwatches, a new tablet, headphones, and smartphones, focusing on outdoor activities, health monitoring, and the integration of AI for sports analysis. This campaign aims to help users explore new possibilities and connect technology with their everyday lives.

health monitoring sports technology wearable devices

Global

Motorola and its moto things ecosystem (what Bose, Polar, Google, Pantone, and Swarovski contribute)

Brand: Motorola

Campaign: moto things

Source: https://infonegocios.biz/infopublicidad/motorola-y-su-ecosistema-moto-things-que-aportan-bose-polar-google-pantone-y-swarovski

Goal: Integrate smart devices into everyday life

Summary: Motorola expands its ecosystem of smart devices with moto things, designed to be integrated into users' daily lives through partnerships with global leaders in audio, health, software, and design. Key collaborations include Bose for enhanced audio experiences, Polar for health monitoring with moto watch, Google's Find My Device for improved security, and design contributions from Pantone and Swarovski.

audio experience design health monitoring partnerships smart devices