Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

15 Creative Campaigns You Should Know Today

Brand: Apple

Campaign: Between Beats

Source: https://www.adlatina.com/publicidad/15-campaas-creativas-que-debes-conocer-hoy-930057155

Goal: Promote the health detection features of the Apple Watch Series 12

Media: Television, digital platforms, social media, and podcasts

Summary: This article highlights several creative campaigns, including Apple's 'Between Beats,' which showcases the Apple Watch Series 12 and its health detection system through three health-related stories. It also discusses other campaigns from brands like Bonobos, Cadbury, and ’47 during events like New York Fashion Week.

Global

How Apple is using heartbeats to make health tech feel human

Brand: Apple

Campaign: Between Beats

Source: https://www.marketing-interactive.com/how-apple-is-using-heartbeats-to-make-health-tech-feel-human

Goal: To promote the Apple Watch Series 12 and its health sensing features

Media: broadcast, digital, social, podcast

Summary: Apple's latest campaign for the Apple Watch Series 12, titled 'Between beats', focuses on the human heartbeat as a storytelling device for health and fitness. The campaign showcases how the watch aids users in understanding their bodies through personal stories of various users, including an athlete recovering from a health scare and a young drummer monitoring her readiness score. It features a new health sensing system capable of detailed heart monitoring and readiness scoring, and will be promoted across multiple media channels.

Apple Watch health tech marketing

Croatia

Heartbeats Takes Directing of Apple’s New Advertisement

Brand: Apple

Campaign: Between Beats

Source: https://www.media-marketing.com/vijesti/ritam-srca-preuzima-reziju-appleove-nove-reklame/

Goal: To showcase the impact of health data on user decisions

Media: Television, digital, social, and podcast channels

Summary: The new advertisement 'Between Beats' directed by Camille Summers-Valli uses heart rate fluctuations to transition between life scenarios of various individuals, illustrating how data from the Apple Watch Series 12 influences their daily health decisions. The advertisement premiered during Apple's September product launch and emphasizes the integration of health metrics into everyday life rather than merely presenting the device as a data recorder.

Apple Watch health monitoring