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Global

How Apple is using heartbeats to make health tech feel human

Brand: Apple

Campaign: Between Beats

Source: https://www.marketing-interactive.com/how-apple-is-using-heartbeats-to-make-health-tech-feel-human

Goal: To promote the Apple Watch Series 12 and its health sensing features

Media: broadcast, digital, social, podcast

Summary: Apple's latest campaign for the Apple Watch Series 12, titled 'Between beats', focuses on the human heartbeat as a storytelling device for health and fitness. The campaign showcases how the watch aids users in understanding their bodies through personal stories of various users, including an athlete recovering from a health scare and a young drummer monitoring her readiness score. It features a new health sensing system capable of detailed heart monitoring and readiness scoring, and will be promoted across multiple media channels.