Disney and Pixar

Comments off | By · September 6, 2026

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Ka-chow! F1 puts Pixar’s Lightning McQueen in the fast lane

Brand: Disney and Pixar
Campaign: Formula 1 x Disney

Source: https://www.marketing-interactive.com/ka-chow-f1-puts-pixar-s-lightning-mcqueen-in-the-fast-lane

Goal: To celebrate the 20th anniversary of Cars and connect Formula 1 with Disney fans.

Media: Merchandise, apparel, collectibles, experiential events

Summary: Formula 1 is collaborating with Disney and Pixar to bring Lightning McQueen to the Italian Grand Prix at Monza, celebrating the 20th anniversary of the Cars franchise. The event will feature a special appearance by Lightning McQueen and a custom livery for the official FIA Formula 1 safety car inspired by Cars. Fans will enjoy shopping a special collection of Cars-themed merchandise during the race weekend, marking a significant crossover between motorsport and popular culture.

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Brand
Disney and Pixar Campaign: Formula 1 x Disney Source: https://www.marketing-interactive.com/ka-chow-f1-puts-pixar-s-lightning-mcqueen-in-the-fast-lane Goal:...