Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Sprite shoots for a fresh take on basketball with NBA stars

Brand: Sprite

Campaign: Never Stop Refreshing the Game

Source: https://www.marketing-interactive.com/sprite-shoots-for-a-fresh-take-on-basketball-with-nba-stars

Goal: Strengthen ties to basketball culture and reach fans through various experiences.

Claim: Never stop refreshing the game

Media: Television, digital games, interactive experiences, limited-edition product packaging

Summary: Sprite is launching a new global brand platform titled 'Never stop refreshing the game,' featuring NBA stars Nikola Jokić and Anthony Edwards. The campaign aims to strengthen Sprite's connection to basketball culture and will run until 2027, incorporating various media channels, digital experiences, and local community initiatives.

France

Yard Football Center Redefines the Fan Zone Experience

Brand: Yard Football Center

Campaign: Redesigning the Fan Zone Experience

Source: https://www.strategies.fr/actualites/marques/LQ6415287C/yard-football-center-repense-lexperience-de-la-fan-zone.html

Goal: Enhance fan engagement and experience

Summary: Yard Football Center is redefining the concept of fan zones to improve the experience for attendees. This initiative aims to create a more engaging and interactive environment for football fans during events.

event engagement fan experience Football