Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Sprite shoots for a fresh take on basketball with NBA stars

Brand: Sprite

Campaign: Never Stop Refreshing the Game

Source: https://www.marketing-interactive.com/sprite-shoots-for-a-fresh-take-on-basketball-with-nba-stars

Goal: Strengthen ties to basketball culture and reach fans through various experiences.

Claim: Never stop refreshing the game

Media: Television, digital games, interactive experiences, limited-edition product packaging

Summary: Sprite is launching a new global brand platform titled 'Never stop refreshing the game,' featuring NBA stars Nikola Jokić and Anthony Edwards. The campaign aims to strengthen Sprite's connection to basketball culture and will run until 2027, incorporating various media channels, digital experiences, and local community initiatives.

Sprite seeks prominence in the mukbang trend with a special straw

Brand: Sprite

Campaign: mukbang straw initiative

Source: https://www.reasonwhy.es/actualidad/sprite-tendencia-mukbang-comida-picante-pajita-especial

Goal: To position Sprite within the mukbang trend

Summary: Sprite is trying to gain prominence in the mukbang trend by introducing a special straw designed for consuming food and drink together. This initiative is aligned with the growing popularity of mukbang culture.

Marketing Campaign mukbang Sprite