Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Daft Punk gets brickified in new global Lego campaign

Brand: LEGO Group

Campaign: Daft Punk Collaboration

Source: https://mumbrella.com.au/daft-punk-gets-brickified-in-new-global-lego-campaign-942052

Goal: To create a unique collaborative experience between Lego and Daft Punk, appealing to fans across all ages.

Media: Hero film

Summary: The Lego Group has partnered with Daft Punk for a global brand campaign that features a hero film depicting the duo's brick-built personas navigating a digital landscape. The campaign aims to celebrate creativity and innovation, leading to new products that honor Daft Punk's legacy.

Global

Camden Unveils Its New Global Positioning, Come Closer

Brand: Camden

Campaign: Come Closer

Source: https://www.strategies.fr/actualites/agences/LQ6757571C/camden-devoile-son-nouveau-positionnement-mondial-come-closer.html

Goal: To redefine global positioning

Claim: Come Closer

Summary: Camden has unveiled its new global positioning statement 'Come Closer', which represents an initiative to connect more deeply with its audience and foster closer relationships.

brand positioning global campaign

Global

Sprite shoots for a fresh take on basketball with NBA stars

Brand: Sprite

Campaign: Never Stop Refreshing the Game

Source: https://www.marketing-interactive.com/sprite-shoots-for-a-fresh-take-on-basketball-with-nba-stars

Goal: Strengthen ties to basketball culture and reach fans through various experiences.

Claim: Never stop refreshing the game

Media: Television, digital games, interactive experiences, limited-edition product packaging

Summary: Sprite is launching a new global brand platform titled 'Never stop refreshing the game,' featuring NBA stars Nikola Jokić and Anthony Edwards. The campaign aims to strengthen Sprite's connection to basketball culture and will run until 2027, incorporating various media channels, digital experiences, and local community initiatives.

basketball fan experience global campaign NBA Sprite

Global

Sprite Unites Jokić and Edwards in a Global Campaign that Goes Beyond the Basketball Court

Brand: Sprite

Campaign: Never Stop Refreshing the Game

Source: https://www.media-marketing.com/vijesti/sprite-spojio-jokica-i-edwardsa-u-globalnoj-kampanji-koja-izlazi-izvan-kosarkaskog-terena/

Goal: To showcase the diversity of basketball culture through different personalities and styles

Media: Television ads, limited edition cans, digital games, local basketball court initiatives

Summary: The campaign features Nikola Jokić as a stand-up comedian and aims to explore the contrasting personalities of Jokić and Anthony Edwards. Sprite is re-establishing its role as the official global partner of the NBA. The campaign aims to connect basketball culture with music, fashion, and youth culture through global athletes and local creators.

advertising basketball global campaign sports culture

Global

Standard Chartered brings F1 precision to new global campaign

Brand: Standard Chartered

Campaign: Move ahead

Source: https://www.marketing-interactive.com/standard-chartered-brings-f1-precision-to-new-global-campaign

Goal: Highlight how the bank helps clients turn ambition into progress.

Claim: 'Move ahead' is a powerful expression of what our brand stands for.

Media: digital, social and owned channels

Summary: Standard Chartered has launched a new global campaign titled 'Move ahead' that leverages its Formula 1 partnership to emphasize the importance of preparation and insight in achieving success. The campaign is designed to showcase how the bank supports clients in their international expansion, wealth management, and risk navigation, and will roll out across various channels from September 2026.

banking client support Formula 1 global campaign

Global

Disaronno renews its bottle and launches the campaign ‘the Dolce Side of Life’

Brand: Disaronno

Campaign: the Dolce Side of Life

Source: https://brand-news.it/brand/alimentari/beverage/disaronno-rinnova-la-bottiglia-e-lancia-la-campagna-the-dolce-side-of-life/

Goal: To introduce a more contemporary, premium identity aligned with consumer expectations.

Claim: The Dolce Side of Life

Summary: Disaronno has redesigned its bottle for the first time in over 15 years, maintaining recognizable elements while updating its visual identity to reflect contemporary trends. The new bottle is accompanied by a global campaign 'the Dolce Side of Life', which reinterprets the essence of the Italian 'dolce vita' focusing on everyday moments of togetherness. This shift represents a significant evolution for the brand while staying connected to its heritage.

brand evolution global campaign Italian lifestyle

Global

ITA Airways launches ‘Simply Italian’ with Sharon Stone

Brand: ITA Airways

Campaign: Simply Italian

Source: https://brand-news.it/brand/servizi/trasporti/pubblicita-ita-airways-lancia-simply-italian-con-sharon-stone/

Goal: To enhance the brand's image by highlighting authentic Italian hospitality.

Claim: surprising simplicity

Media: integrated multichannel media plan

Summary: ITA Airways has launched a global advertising campaign titled 'Simply Italian' developed with Pope Creative Studio, focusing on the essence of Italian hospitality, style, and passenger care. The campaign features a series of short, authentic videos that showcase the airline's unique approach to hospitality, and is represented by global ambassador Sharon Stone. The campaign is currently live in Italy and will debut in the United States and Brazil on September 22, via an integrated media strategy.

global campaign Italian hospitality Sharon Stone

Global

A laptop at the table sets the tone for Coca-Cola’s new global campaign

Brand: Coca-Cola

Campaign: The world will wait

Source: https://www.imagensdemarca.pt/artigo/um-portatil-a-mesa-da-o-mote-a-nova-campanha-global-da-coca-cola/

Goal: Encourage consumers to leave distractions behind during meals

Claim: The World Will Wait

Media: Two films, outdoor campaign, digital influence strategy

Summary: Coca-Cola launched a new global campaign encouraging consumers to set aside distractions during meals, emphasizing the importance of shared moments at the table. Developed by WPP Open X and led by Grey, the campaign features two films and a digital activation centered around the expression AFK (Away From Keyboard), aiming to position Coca-Cola as a vital part of meal gatherings.

advertising Coca-Cola digital activation global campaign Social Connection

Global

John Abraham joins ARMAF as Global Brand Ambassador

Brand: ARMAF

Campaign: Club De Nuit Intense Overdose

Source: https://campaignme.com/john-abraham-joins-armaf-as-global-brand-ambassador/

Goal: To introduce Club De Nuit Intense Overdose and engage audiences with immersive experiences.

Claim: True impact comes from authenticity.

Media: Television commercial, experiential activations, launch events

Summary: ARMAF has appointed John Abraham as the Global Brand Ambassador for Club De Nuit Intense Overdose, marking the start of a global campaign that combines film and fragrance with a thematic focus on mystery and confidence. This partnership signifies a new chapter for the brand, featuring a dynamic launch campaign that will unfold across various global markets.

brand ambassador cinematic advertising fragrance global campaign