Standard Chartered

Campaign Diaries

Global

Standard Chartered brings F1 precision to new global campaign

Brand: Standard Chartered

Campaign: Move ahead

Source: https://www.marketing-interactive.com/standard-chartered-brings-f1-precision-to-new-global-campaign

Goal: Highlight how the bank helps clients turn ambition into progress.

Claim: 'Move ahead' is a powerful expression of what our brand stands for.

Media: digital, social and owned channels

Summary: Standard Chartered has launched a new global campaign titled 'Move ahead' that leverages its Formula 1 partnership to emphasize the importance of preparation and insight in achieving success. The campaign is designed to showcase how the bank supports clients in their international expansion, wealth management, and risk navigation, and will roll out across various channels from September 2026.

Campaign Diaries

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Global

Standard Chartered takes its wealth push into the AI era

Brand: Standard Chartered

Campaign: Now’s your time for wealth

Source: https://www.marketing-interactive.com/standard-chartered-takes-its-wealth-push-into-the-ai-era

Goal: To engage affluent consumers with targeted and personalized experiences using AI and real-time audience signals.

Media: Integrated media strategy across local digital platforms in Asia, real-time content triggers, short-form videos.

Summary: Standard Chartered has launched the third phase of its wealth campaign, utilizing AI to optimize media strategies and engage affluent consumers through real-time insights across various local digital platforms in Asia. The campaign aims to combine the bank's wealth expertise and advisory capabilities with innovative technology to meet the changing needs of investors.

Campaign Diaries

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AI Digital Platforms Marketing Strategy Wealth Management

Global

Standard Chartered calls for global integrated agency pitch

Brand: Standard Chartered

Campaign: Possibilities everywhere

Source: https://www.marketing-interactive.com/standard-chartered-calls-for-global-integrated-pitch

Goal: Launch a global integrated agency pitch for creative and media

Claim: Possibilities everywhere

Media: Various media channels across multiple markets

Summary: Standard Chartered is conducting a global integrated agency pitch, seeking creative and media services as the bank evaluates its agency partnerships. This comes as dentu holds its global media remit, while Publicis leads the creative account. The pitch is anticipated to conclude by the end of the year, coinciding with the upcoming term conclusion of the current media partnership.

Campaign Diaries

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global agency pitch marketing Standard Chartered