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Global

Standard Chartered takes its wealth push into the AI era

Campaign: Now’s your time for wealth

Source: https://www.marketing-interactive.com/standard-chartered-takes-its-wealth-push-into-the-ai-era

Goal: To engage affluent consumers with targeted and personalized experiences using AI and real-time audience signals.

Media: Integrated media strategy across local digital platforms in Asia, real-time content triggers, short-form videos.

Summary: Standard Chartered has launched the third phase of its wealth campaign, utilizing AI to optimize media strategies and engage affluent consumers through real-time insights across various local digital platforms in Asia. The campaign aims to combine the bank's wealth expertise and advisory capabilities with innovative technology to meet the changing needs of investors.