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Argentina

New: Monks and Netflix bring Moria’s phrases to life

Brand: Netflix

Campaign: Moria

Source: https://www.adlatina.com/publicidad/nuevo-monks-y-netflix-llevan-las-frases-de-moria-a-la-vida-real

Goal: Engage fans through iconic phrases from the series.

Claim: They hang from my breasts.

Media: Public installations and outdoor advertising.

Summary: In celebration of the premiere of the series 'Moria' on Netflix, the platform, in collaboration with Monks Buenos Aires, launched an interactive campaign that brings the phrases of the iconic Moria Casán to life. The campaign features a large-scale installation inviting the public to physically engage with the phrase, 'They hang from my breasts.' Additionally, a unique ice cream shaped like a chicken was created to resonate with another of Moria's famous sayings, highlighting the playful and provocative spirit of the campaign.