Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

CVP and Galp Foundation Deliver 200,000 Euros to Small Businesses Affected by Storms

Campaign: Community Resilience Program 2026

Source: https://www.imagensdemarca.pt/artigo/cvp-e-fundacao-galp-entregam-200-mil-euros-a-pequenos-negocios-afetados-pelas-tempestades/

Goal: Support the recovery of communities affected by extreme weather events

Summary: The Portuguese Red Cross (CVP) and Galp Foundation will provide around 200,000 euros in direct support to 64 small businesses affected by storms and floods in Portugal. This initiative is part of a one million euros program aimed at supporting economic recovery and preparing for future extreme events.

Japan

Is Kumamon Allowed in Disaster Areas? Kumamoto Prefecture’s 19 Days of Dilemma Before Deciding to Resume Activities

Brand: Kumamon

Campaign: Kumamon’s Activities Resumption After Disasters

Source: https://www.advertimes.com/20260821/article554529/

Goal: To provide support and hope to disaster victims.

Claim: Kumamon as a symbol of recovery and support.

Media: Social Media

Summary: Kumamon, the PR character of Kumamoto Prefecture, resumed activities on August 16 after a 19-day hiatus following the Kumamoto earthquake on July 28. Originally created to promote Kumamoto during the opening of the Kyushu Shinkansen, Kumamon's presence brought smiles and encouragement to children and victims at evacuation centers. The decision to restart activities considered the emotional impact on victims and aimed to serve as a symbol of recovery.

community support disaster recovery Kumamon public relations

Japan

The Emotional JR Kyushu’s ‘Phantom CM’ Delivers a Support Message to the Disaster Areas of the Kumamoto Earthquake

Brand: JR Kyushu

Campaign: The Phantom CM

Source: https://www.advertimes.com/20260731/article552487/

Goal: Support the recovery of Kumamoto and uplift the spirits of its people.

Claim: Let's do our best, Kumamoto! Let's do our best, Kyushu!

Media: YouTube, Social Media

Summary: A campaign by JR Kyushu resurfaced a previously discontinued commercial, originally created to celebrate the opening of the Kyushu Shinkansen, to support the people affected by the Kumamoto earthquake. The CM, which was never fully aired due to the 2011 Tohoku earthquake, has since provided hope and encouragement during times of crisis, with positive reactions shared widely on social media. In March, JR Kyushu released the CM on YouTube to remind those familiar with it and to attract new audiences.

advertising campaign disaster recovery