Welcome to the automated Brand Tracker diaries.
Svitlana Zalisjtjuk on the fundraising campaign for Ukraine with Prime
Source: https://www.resume.se/marknadsforing/kampanj/ukrainas-ambassador-om-varfor-kreativitet-ar-avgorande/
Goal: To raise funds for Ukraine amidst energy shortages
Summary: In an honest interview with Resumé, Ukraine's ambassador Svitlana Zalisjtjuk shares insights from the fundraising campaign aimed at addressing the energy crisis, highlighting the challenge of capturing attention from leaders and decision-makers who are often distracted.
New Campaign from Min Stora Dag with Lill Lindfors
Source: https://www.resume.se/marknadsforing/kampanj/lill-lindfors-satter-tonen-i-min-stora-dags-kampanj/
Goal: To bring joy and will to live for children with serious illnesses
Claim: Music can carry hope and strength
Media: Television and Online
Summary: A new fundraising campaign by the charity organization Min stora dag, featuring eleven-year-old Malte Kronqvist in a commercial inspired by Lill Lindfors' song 'Oh, What a Morning'. The campaign highlights the joy experienced by children who have been part of a special day, aiming to uplift children suffering from serious diseases. The creative work was largely done pro bono, with a focus on showcasing positivity and hope.