Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Towards the Great Buzzi

Campaign: Towards the Great Buzzi

Source: https://brand-news.it/brand/istituzioni/no-profit/cooee-firma-verso-il-grande-buzzi-la-campagna-tra-sogno-e-realta/

Goal: To communicate the structural completion of a new wing at Buzzi Hospital.

Media: Mediaset channels, print, OOH, and DOOH

Summary: Coo’ee continues its communication journey with the Buzzi Foundation through the campaign 'Towards the Great Buzzi', marking the transition from imagination to the concrete achievement of completing a new wing at the Milan hospital. The creative concept features a little astronaut who travels through Milan, symbolizing the project's progression from fantasy to reality. The campaign, leveraging creative direction and artificial intelligence, showcases the new hospital building and highlights the collaborative efforts of companies and private donors supporting the Foundation.

Ireland

Irish Red Cross Launches ‘A Million Minutes’ Campaign with OLIVER Ireland

Brand: Irish Red Cross

Campaign: A Million Minutes

Source: https://www.adworld.ie/2026/10/09/irish-red-cross-launches-a-million-minutes-campaign-with-oliver-ireland/

Goal: Raise funds and awareness for volunteer support

Claim: Time to Give

Media: press, social media, website design and build, branch and event activations, schools programme, merchandise, media buying

Summary: The Irish Red Cross has launched ‘A Million Minutes’, a national fundraising campaign developed by OLIVER Ireland, encouraging individuals to use the extra hour gained when clocks go back to support the charity’s volunteers. The initiative aims to raise funds for training and equipment for over 3,400 volunteers contributing one million minutes monthly across 73 branches. Participants can engage in activities like walking or running to support this cause.

community engagement fundraising Irish Red Cross volunteer support

New Zealand

Water Safety NZ marks 50 years of Footrot Flats with lifejacket campaign

Brand: Water Safety NZ

Campaign: Legends live on

Source: https://stoppress.co.nz/campaigns/water-safety-nz-marks-50-years-of-footrot-flats-with-lifejacket-campaign/

Goal: Raise $50,000 for water safety initiatives

Summary: Water Safety NZ has launched the 'Legends live on' campaign to commemorate 50 years of Footrot Flats, featuring Murray Ball's Dog in a lifejacket. The campaign aims to raise $50,000 for water safety efforts in New Zealand, coinciding with new legislation requiring lifejackets on recreational crafts under six meters. The campaign includes contributions from the Ball family and other notable New Zealanders sharing their memories of the comic.

Footrot Flats fundraising Murray Ball water safety

United Kingdom

The Financial Times Auctions Lunches and Dinners with Its Journalists to Raise Funds for Financial Literacy

Brand: Financial Times

Campaign: Lunch with the FT

Source: https://brand-news.it/media/editoria/il-financial-times-mette-allasta-pranzi-e-cene-con-i-suoi-giornalisti-per-raccogliere-fondi-a-favore-dellalfabetizzazione-finanziaria/

Goal: Raise funds for financial literacy

Media: Auction events

Summary: The Financial Times is auctioning lunches and dinners with its journalists as part of the 'Lunch with the FT' initiative, which aims to raise funds to support financial literacy.

financial literacy fundraising

New Zealand

ZM and ANZ team up for Daffodil Day for a third year

Brand: ANZ Bank

Campaign: Daffodil Drop

Source: https://stoppress.co.nz/campaigns/zm-and-anz-team-up-for-daffodil-day-for-a-third-year/

Goal: Raise money for the Cancer Society

Claim: Support for one in three Kiwis impacted by cancer

Media: Live broadcast on radio

Summary: ZM has partnered with ANZ Bank for the annual Daffodil Day fundraiser, featuring a unique 'Daffodil Drop' event from Auckland's Sky Tower. This live broadcast will take place on August 28, where announcers and special guests will make 192-meter plummets for donations, supporting the Cancer Society.

cancer awareness community support fundraising

Paraguay

Premiere: Oniria/TBWA and Techo Highlight the Importance of Dignified Housing for Building a Better Future

Brand: Techo

Campaign: Salir de la Tierra

Source: https://www.adlatina.com/publicidad/preestreno-oniriatbwa-y-techa-visibilizan-la-importancia-de-una-vivienda-digna-para-proyectar-un-futuro-mejor

Goal: To raise awareness about the importance of having a solid floor as part of a dignified living situation.

Claim: A solid floor not only protects but enables a better life.

Media: Film

Summary: The campaign 'Salir de la Tierra' by Techo Paraguay, developed with OniriaTBWA, aims to highlight the significance of having a solid floor as a crucial aspect of leading a better life. Through a film featuring a girl from Areguá, it illustrates how a solid floor symbolizes safety, comfort, and a brighter future for families. The campaign also supports a national fundraising effort for emergency housing construction and community work.

fundraising housing social impact

This club matters more

Brand: Prostate Cancer UK

Campaign: This club matters more

Source: https://www.campaignlive.co.uk/article/prostate-cancer-uk-this-club-matters-more-elvis/1965957

Goal: To encourage men to prioritize prostate cancer awareness over football clubs

Summary: Prostate Cancer UK launches a campaign urging men to put greater focus on prostate cancer awareness as part of a fundraising event scheduled for October.

fundraising prostate cancer

Ukraine

Svitlana Zalisjtjuk on the fundraising campaign for Ukraine with Prime

Brand: Ukraine

Campaign: Fundraising Campaign for Ukraine

Source: https://www.resume.se/marknadsforing/kampanj/ukrainas-ambassador-om-varfor-kreativitet-ar-avgorande/

Goal: To raise funds for Ukraine amidst energy shortages

Summary: In an honest interview with Resumé, Ukraine's ambassador Svitlana Zalisjtjuk shares insights from the fundraising campaign aimed at addressing the energy crisis, highlighting the challenge of capturing attention from leaders and decision-makers who are often distracted.

campaign energy crisis fundraising Ukraine

Sweden

New Campaign from Min Stora Dag with Lill Lindfors

Brand: Min stora dag

Campaign: A Day to Endure More

Source: https://www.resume.se/marknadsforing/kampanj/lill-lindfors-satter-tonen-i-min-stora-dags-kampanj/

Goal: To bring joy and will to live for children with serious illnesses

Claim: Music can carry hope and strength

Media: Television and Online

Summary: A new fundraising campaign by the charity organization Min stora dag, featuring eleven-year-old Malte Kronqvist in a commercial inspired by Lill Lindfors' song 'Oh, What a Morning'. The campaign highlights the joy experienced by children who have been part of a special day, aiming to uplift children suffering from serious diseases. The creative work was largely done pro bono, with a focus on showcasing positivity and hope.

charity children's health fundraising hope