Brand Tracker

Welcome to the automated Brand Tracker diaries.

Canada

The Last Swim

Brand: Quebec Lifeguard Society

Campaign: The Last Swim

Source: https://www.media-marketing.com/vijesti/prsluk-za-spasavanje-ostaje-vazan-i-kada-ljeto-zavrsava/

Goal: To raise awareness about water safety as summer ends

Claim: A moment of inattention can have irreversible consequences

Media: SÉPAQ network, local OOH, radio

Summary: The Last Swim campaign, launched by the Quebec Lifeguard Society and agency LG2, aims to raise awareness about the risks of water activities as summer ends. It highlights the importance of wearing a life jacket through visually striking imagery, showing body bags made to resemble water surfaces. The campaign is active across various channels and urges swimmers and boaters to remain cautious as temperatures drop.

New Zealand

Water Safety NZ marks 50 years of Footrot Flats with lifejacket campaign

Brand: Water Safety NZ

Campaign: Legends live on

Source: https://stoppress.co.nz/campaigns/water-safety-nz-marks-50-years-of-footrot-flats-with-lifejacket-campaign/

Goal: Raise $50,000 for water safety initiatives

Summary: Water Safety NZ has launched the 'Legends live on' campaign to commemorate 50 years of Footrot Flats, featuring Murray Ball's Dog in a lifejacket. The campaign aims to raise $50,000 for water safety efforts in New Zealand, coinciding with new legislation requiring lifejackets on recreational crafts under six meters. The campaign includes contributions from the Ball family and other notable New Zealanders sharing their memories of the comic.

Footrot Flats fundraising Murray Ball water safety

Ireland

Banjoman Rolls Out Powerful Campaign for RNLI

Brand: RNLI

Campaign: Float to Live

Source: https://www.adworld.ie/2026/07/10/banjoman-rolls-out-powerful-campaign-for-rnli/

Goal: Promote water safety awareness

Claim: Float to Live

Media: Short film

Summary: The RNLI has launched a water safety campaign in partnership with the GAA, featuring a short film titled 'Float.' Directed by Dermot Malone of Banjoman, the film follows a teenager who uses the RNLI’s advice to float to survive a swimming emergency. The campaign aims to convey the importance of water safety awareness through emotional storytelling.

campaign emotional storytelling water safety