Campaign Diaries
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Ireland
Banjoman Rolls Out Powerful Campaign for RNLI
Source: https://www.adworld.ie/2026/07/10/banjoman-rolls-out-powerful-campaign-for-rnli/
Goal: Promote water safety awareness
Claim: Float to Live
Media: Short film
Summary: The RNLI has launched a water safety campaign in partnership with the GAA, featuring a short film titled 'Float.' Directed by Dermot Malone of Banjoman, the film follows a teenager who uses the RNLI’s advice to float to survive a swimming emergency. The campaign aims to convey the importance of water safety awareness through emotional storytelling.
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