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Towards the Great Buzzi
Goal: To communicate the structural completion of a new wing at Buzzi Hospital.
Media: Mediaset channels, print, OOH, and DOOH
Summary: Coo’ee continues its communication journey with the Buzzi Foundation through the campaign 'Towards the Great Buzzi', marking the transition from imagination to the concrete achievement of completing a new wing at the Milan hospital. The creative concept features a little astronaut who travels through Milan, symbolizing the project's progression from fantasy to reality. The campaign, leveraging creative direction and artificial intelligence, showcases the new hospital building and highlights the collaborative efforts of companies and private donors supporting the Foundation.
