Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Square Meters and TECHO: An Initiative That Transforms Donations into Square Meters for Housing Construction

Campaign: Metros Cuadrados y TECHO

Source: https://infonegocios.biz/plus/metros-cuadrados-y-techo-una-iniciativa-que-transforma-aportes-en-metros-cuadrados-para-la-construccion-de-viviendas

Goal: To raise funds for housing construction through individual donations.

Claim: Each donation visualizes meters squared of housing.

Media: Digital platform, Mercado Pago

Summary: Metros² and TECHO Uruguay launched an initiative that translates donations into square meters for housing construction, linking contributions to TECHO's work in providing dignified housing. A digital platform shows donors how much their contributions equate to in square meters. All funds raised go to TECHO, and on November 27, a collaborative construction day will take place in Barros Blancos, involving community participation.

Paraguay

Premiere: Oniria/TBWA and Techo Highlight the Importance of Dignified Housing for Building a Better Future

Brand: Techo

Campaign: Salir de la Tierra

Source: https://www.adlatina.com/publicidad/preestreno-oniriatbwa-y-techa-visibilizan-la-importancia-de-una-vivienda-digna-para-proyectar-un-futuro-mejor

Goal: To raise awareness about the importance of having a solid floor as part of a dignified living situation.

Claim: A solid floor not only protects but enables a better life.

Media: Film

Summary: The campaign 'Salir de la Tierra' by Techo Paraguay, developed with OniriaTBWA, aims to highlight the significance of having a solid floor as a crucial aspect of leading a better life. Through a film featuring a girl from Areguá, it illustrates how a solid floor symbolizes safety, comfort, and a brighter future for families. The campaign also supports a national fundraising effort for emergency housing construction and community work.

fundraising housing social impact