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Source: https://www.resume.se/marknadsforing/kampanj/ukrainas-ambassador-om-varfor-kreativitet-ar-avgorande/

Goal: To raise funds for Ukraine amidst energy shortages

Summary: In an honest interview with Resumé, Ukraine's ambassador Svitlana Zalisjtjuk shares insights from the fundraising campaign aimed at addressing the energy crisis, highlighting the challenge of capturing attention from leaders and decision-makers who are often distracted.