Tesco

Campaign Diaries

Ireland

Tesco Rolls Out Nationwide OOH Campaign Celebrating ‘Every Little Helps’

Brand: Tesco

Campaign: That’s Every Little Helps

Source: https://www.adworld.ie/2026/09/04/tesco-rolls-out-nationwide-ooh-campaign-celebrating-every-little-helps/

Goal: To highlight the work of Tesco's Community Fund and support for communities

Claim: That’s Every Little Helps

Media: Out-of-home, roadside, retail, transport formats

Summary: Tesco has initiated a nationwide out-of-home campaign in Ireland to showcase its Community Fund's impact and support for over 27,000 community projects. This four-week campaign, created in collaboration with PHD and BBH Dublin, aims to reinforce the ‘That’s Every Little Helps’ brand message by featuring examples of Tesco’s initiatives for customers and local suppliers across various media formats.

Campaign Diaries

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Ireland

Tesco’s famous slogan returns as the main brand platform

Brand: Tesco

Campaign: That’s Every Little Helps

Source: https://www.media-marketing.com/vijesti/tesco-poznatom-sloganu-vraca-ulogu-glavne-brend-platforme/

Goal: To showcase Tesco's support for customers and communities under a unified brand platform.

Claim: Every Little Helps

Media: Television, cinema, outdoor advertising, radio, social media, Clubcard, stores, digital channels

Summary: Tesco's new campaign, led by BBH Dublin, reintroduces the slogan 'Every Little Helps' as a central brand platform, emphasizing the company's various supports for customers and communities in Ireland. The campaign highlights more than 27,000 projects supported through Tesco Community Fund, collaborations with local suppliers, and partnerships with organizations like Children’s Health Foundation. Using a mix of media, including television and outdoor advertising, the campaign presents community-focused initiatives in an engaging and heartfelt manner.

Campaign Diaries

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advertising campaign brand platform community initiatives customer support