Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Thank You for the Price Increase: Common Traits of Positive Public Relations Even in Negative News

Brand: Saizeriya

Campaign: Price Increase Announcement

Source: https://www.advertimes.com/20261016/article560787/

Goal: Inform customers about the price increase while maintaining customer support.

Claim: Thank you for your support during our struggles.

Media: Social media

Summary: Saizeriya announced a price increase of an average of 6% across its menu effective from the 29th, citing rising raw material costs and a need to maintain product quality. Despite previously committing to not raise prices, the company faced pressure and received positive feedback from customers for their transparency and prior efforts to keep prices stable. Many customers expressed appreciation for Saizeriya's affordability and supported the necessary price adjustment.

Ireland

Tesco’s famous slogan returns as the main brand platform

Brand: Tesco

Campaign: That’s Every Little Helps

Source: https://www.media-marketing.com/vijesti/tesco-poznatom-sloganu-vraca-ulogu-glavne-brend-platforme/

Goal: To showcase Tesco's support for customers and communities under a unified brand platform.

Claim: Every Little Helps

Media: Television, cinema, outdoor advertising, radio, social media, Clubcard, stores, digital channels

Summary: Tesco's new campaign, led by BBH Dublin, reintroduces the slogan 'Every Little Helps' as a central brand platform, emphasizing the company's various supports for customers and communities in Ireland. The campaign highlights more than 27,000 projects supported through Tesco Community Fund, collaborations with local suppliers, and partnerships with organizations like Children’s Health Foundation. Using a mix of media, including television and outdoor advertising, the campaign presents community-focused initiatives in an engaging and heartfelt manner.

advertising campaign brand platform community initiatives customer support