Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Thank You for the Price Increase: Common Traits of Positive Public Relations Even in Negative News

Brand: Saizeriya

Campaign: Price Increase Announcement

Source: https://www.advertimes.com/20261016/article560787/

Goal: Inform customers about the price increase while maintaining customer support.

Claim: Thank you for your support during our struggles.

Media: Social media

Summary: Saizeriya announced a price increase of an average of 6% across its menu effective from the 29th, citing rising raw material costs and a need to maintain product quality. Despite previously committing to not raise prices, the company faced pressure and received positive feedback from customers for their transparency and prior efforts to keep prices stable. Many customers expressed appreciation for Saizeriya's affordability and supported the necessary price adjustment.

Global

More Transparency: YouTube Introduces Labeling for AI Music

Brand: YouTube

Campaign: AI Music Labeling

Source: https://www.horizont.at/medien/news/mehr-transparenz-youtube-fuehrt-kennzeichnung-fuer-ki-musik-ein-103760

Goal: Introduce transparency in AI music usage

Claim: More transparency in music usage

Media: YouTube platform

Summary: YouTube is implementing a new labeling system for music created with artificial intelligence, aimed at enhancing transparency regarding AI-generated content. This initiative seeks to inform users when AI technology has been utilized in music, thereby ensuring clarity in the music landscape.

AI Music Transparency

Spain

Adigital launches ‘It’s Me’, a platform to know which company is calling by phone

Brand: Adigital

Campaign: Soy Yo

Source: https://www.reasonwhy.es/actualidad/iniciativa-soy-yo-adigital-llamadas-comerciales-empresas-telefono-prefijo-400

Goal: To provide transparency about which companies are calling.

Summary: Adigital has launched 'Soy Yo', a platform designed to help users identify which companies are making phone calls. It aims to promote transparency in telemarketing practices.

platform telemarketing Transparency

United Kingdom

Campaign questions who rejected a resume: a person or an AI?

Brand: People Like Us

Campaign: Dear [Name]

Source: https://www.imagensdemarca.pt/artigo/campanha-questiona-quem-rejeitou-um-curriculo-uma-pessoa-ou-uma-ia/

Goal: To raise awareness about transparency in automated recruitment processes

Claim: Can you see me?

Media: Digital billboards, cinemas

Summary: The 'Dear [Name]' campaign by People Like Us explores the lack of transparency in automated recruitment processes. Featuring actor Ebenezer Gyau, the campaign questions who is evaluating candidates and highlights concerns from a study showing that many rejected candidates suspect automated decisions were made without human review. The campaign will be promoted through digital billboards and in cinemas.

artificial intelligence recruitment Transparency

Global

Instagram tells AI-generated profiles to label up or lose reach

Brand: Instagram

Campaign: AI-Generated Profile Disclosure

Source: https://www.marketing-interactive.com/instagram-tells-ai-generated-profiles-to-label-up-or-lose-reach

Goal: To improve transparency regarding AI-generated content on the platform

Claim: Clear identification of AI-generated profiles

Media: Social media

Summary: Instagram is implementing a new labeling system for AI-generated profiles to improve transparency, allowing creators to disclose the nature of their profiles to prevent restrictions on reach. The platform will rename the existing 'AI creator' label to 'AI-generated profile' and limit visibility for accounts that do not disclose this information. This move aims to address user frustration about misleading profiles and enhance understanding of AI-generated content.

AI-generated content social media Transparency

USA

Chipotle deploys 100 creators for latest ads spotlighting fresh food

Brand: Chipotle

Campaign: Behind the Foil

Source: https://www.marketingdive.com/news/chipotle-deploys-100-creators-for-latest-ads-spotlighting-fresh-food/829149/

Goal: Highlight fresh food transparency and engage with creators

Claim: Chipotle is gatekeeping nothing

Media: Television, TikTok, Instagram Reels, YouTube Shorts

Summary: Chipotle's latest advertising campaign, 'Behind the Foil', marks its first major collaboration with new agency Kids and focuses on creator content. The campaign features dozens of creators capturing behind-the-scenes footage of Chipotle’s new menu items, emphasizing transparency and fresh ingredients. The videos will be shared through creators' platforms, enhancing Chipotle's social reach.

creator content fresh food Transparency

Taiwan

Thinking Story (Part 2) How to Make Non-Advertising Media Advertise

Brand: Brain Communications

Campaign: Media Advertising Initiative

Source: https://www.brain.com.tw/news/articlecontent?ID=73124&sort=

Goal: Promote the establishment of the ABC organization for fair media representation.

Claim: Supporting the ABC organization for media accountability.

Media: Joint newspapers and magazines (e.g., Liberty Times, China Times)

Summary: The article discusses the challenges and significance of media advertising, particularly the self-advertising by mainstream media that typically abstain from advertising. It highlights the collaborative advertising efforts to promote the ABC organization, which aims to ensure fairness and transparency in media publishing, showcasing various newspapers and magazines rallying support for this initiative.

ABC Organization collaboration Media Advertising Transparency