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Taiwan

Thinking Story (Part 2) How to Make Non-Advertising Media Advertise

Brand: Brain Communications

Campaign: Media Advertising Initiative

Source: https://www.brain.com.tw/news/articlecontent?ID=73124&sort=

Goal: Promote the establishment of the ABC organization for fair media representation.

Claim: Supporting the ABC organization for media accountability.

Media: Joint newspapers and magazines (e.g., Liberty Times, China Times)

Summary: The article discusses the challenges and significance of media advertising, particularly the self-advertising by mainstream media that typically abstain from advertising. It highlights the collaborative advertising efforts to promote the ABC organization, which aims to ensure fairness and transparency in media publishing, showcasing various newspapers and magazines rallying support for this initiative.