Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Startup Portugal launches international campaign created using artificial intelligence

Campaign: Portugal. A great place to start

Source: https://www.imagensdemarca.pt/artigo/startup-portugal-lanca-campanha-internacional-criada-com-recurso-a-inteligencia-artificial/

Goal: Promote Portugal as a top European destination for entrepreneurship

Claim: Portugal. A great place to start

Media: Video clips and real images combined with AI-generated content

Summary: Startup Portugal has launched an international campaign to establish the country as a premier destination for startups in Europe. The campaign, developed by The Hotel, utilizes artificial intelligence to showcase national talent, innovation, and impactful projects, featuring real images combined with over 5,000 visuals and 3,000 video clips. It aims to highlight Portugal's attractiveness based on talent, technological capacity, quality of life, and entrepreneurial ambition, especially ahead of the Web Summit event.

Global

Instagram tells AI-generated profiles to label up or lose reach

Brand: Instagram

Campaign: AI-Generated Profile Disclosure

Source: https://www.marketing-interactive.com/instagram-tells-ai-generated-profiles-to-label-up-or-lose-reach

Goal: To improve transparency regarding AI-generated content on the platform

Claim: Clear identification of AI-generated profiles

Media: Social media

Summary: Instagram is implementing a new labeling system for AI-generated profiles to improve transparency, allowing creators to disclose the nature of their profiles to prevent restrictions on reach. The platform will rename the existing 'AI creator' label to 'AI-generated profile' and limit visibility for accounts that do not disclose this information. This move aims to address user frustration about misleading profiles and enhance understanding of AI-generated content.

AI-generated content social media Transparency