Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Legacy of Francisco Pinto Balsemão Inspires Movement ‘Leaving the World Better’

Brand: SIC

Campaign: Deixar o Mundo Melhor

Source: https://www.imagensdemarca.pt/artigo/legado-de-francisco-pinto-balsemao-inspira-movimento-deixar-o-mundo-melhor/

Goal: To recognize and promote initiatives that improve society

Claim: Leaving the World Better

Media: Television, audio, press, podcast

Summary: The SIC and DST have launched the movement 'Deixar o Mundo Melhor', inspired by the values of Francisco Pinto Balsemão, aimed at highlighting individuals, projects, and ideas that contribute to societal improvement. It includes the Prémio Deixar o Mundo Melhor, which will award €70,000 to initiatives promoting a freer, fairer, and more plural society, among other media efforts.

Ireland

Tesco’s famous slogan returns as the main brand platform

Brand: Tesco

Campaign: That’s Every Little Helps

Source: https://www.media-marketing.com/vijesti/tesco-poznatom-sloganu-vraca-ulogu-glavne-brend-platforme/

Goal: To showcase Tesco's support for customers and communities under a unified brand platform.

Claim: Every Little Helps

Media: Television, cinema, outdoor advertising, radio, social media, Clubcard, stores, digital channels

Summary: Tesco's new campaign, led by BBH Dublin, reintroduces the slogan 'Every Little Helps' as a central brand platform, emphasizing the company's various supports for customers and communities in Ireland. The campaign highlights more than 27,000 projects supported through Tesco Community Fund, collaborations with local suppliers, and partnerships with organizations like Children’s Health Foundation. Using a mix of media, including television and outdoor advertising, the campaign presents community-focused initiatives in an engaging and heartfelt manner.

advertising campaign brand platform community initiatives customer support