Campaign Diaries
Legacy of Francisco Pinto Balsemão Inspires Movement ‘Leaving the World Better’
Goal: To recognize and promote initiatives that improve society
Claim: Leaving the World Better
Media: Television, audio, press, podcast
Summary: The SIC and DST have launched the movement 'Deixar o Mundo Melhor', inspired by the values of Francisco Pinto Balsemão, aimed at highlighting individuals, projects, and ideas that contribute to societal improvement. It includes the Prémio Deixar o Mundo Melhor, which will award €70,000 to initiatives promoting a freer, fairer, and more plural society, among other media efforts.
Campaign Diaries
No Brand Diaries found.
SIC wants to be ‘The House’ in a new season that is increasingly transversal. Discover the news
Goal: To position SIC as a transversal brand across various platforms.
Claim: A Casa
Media: Television, streaming, podcasts, digital
Summary: SIC launches a new season titled 'A Casa', aiming to transcend traditional television by extending its presence to streaming, podcasts, and other digital platforms in response to changing consumption habits. The presentation highlighted a blend of new content and familiar formats, emphasizing diversity and innovation in programming.
Campaign Diaries
No Brand Diaries found.
