Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

TBWA aads and D&AD connect emerging creatives with mentors

Campaign: D&AD New Blood Portfolio Review

Source: https://campaignme.com/tbwa-raad-dad-new-blood-portfolio-review-dubai/

Goal: To connect emerging creatives with industry professionals and help them transition from education to the creative industry.

Claim: New Blood is how we do that.

Media: Event, Portfolio Reviews, Talks

Summary: TBWA aads and D&AD hosted the third edition of the D&AD New Blood Portfolio Review in Dubai, providing recent graduates and emerging creatives with opportunities for portfolio feedback and internships. The event focused on connecting young talent with industry professionals to facilitate their transition into the creative field, culminating in awards for the best portfolios and valuable industry insights.

Portugal

From Paper to Market: How the GROW Program is Revolutionizing Businesses

Brand: Ritmos Urbanos

Campaign: Programa CRESCER

Source: https://www.imagensdemarca.pt/artigo/do-papel-para-o-mercado-como-o-programa-crescer-esta-a-revolucionar-negocios/

Goal: To provide tools for business owners to grow their existing businesses effectively.

Claim: Growing without losing brand identity.

Summary: The CRESCER Program helps established businesses like Ritmos Urbanos to prepare for new phases of growth by providing strategic tools and mentorship. It emphasizes that growing does not necessarily mean changing what already exists but rather enhancing it with new knowledge and structured planning. The program caters to both new and established businesses, promoting a clear understanding of growth without compromising brand identity.

brand identity business growth mentorship

Ireland

AIB Plays it Forward with New Campaign from TBWA Ireland

Brand: AIB

Campaign: Play It Forward

Source: https://www.adworld.ie/2026/06/16/aib-plays-it-forward-with-new-campaign-from-tbwa-ireland/

Goal: To celebrate the impact of mentors in Gaelic games and highlight community support.

Claim: Great mentors don’t just lift cups; they lift teams, communities and future generations.

Media: television, digital, social media, experiential activations, in-stadium activity

Summary: AIB, through TBWA eland, launched the 'Play It Forward' campaign for their sponsorship of the 2026 All Ireland Senior Football Championship. The campaign emphasizes the importance of mentors in shaping players' success both on and off the field, featuring a documentary-style film about the relationship between coach Kieran Donaghy and his mentor Mickey Ned O’Sullivan. It aims to honor the contributions of those who support others in achieving their potential.

campaign launch community support Gaelic games mentorship sports

Global

72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career

Brand: 72andSunny

Campaign: Executive Apprenticeship Program for Women Athletes

Source: https://www.adweek.com/agencies/72andsunny-and-female-quotient-give-women-athletes-a-path-to-their-next-career/

Goal: To provide women athletes with career training and mentorship.

Media: Event and media outreach during SHE Weekend

Summary: 72andSunny and The Female Quotient are partnering to create an executive apprenticeship program tailored for women athletes, which will provide hands-on training and mentorship in various professional roles. The program will be featured during SHE Weekend in Las Vegas, aimed at celebrating female athletes and helping them transition into professional careers post-retirement.

athlete career transition mentorship SHE Weekend women empowerment