Welcome to the automated Brand Tracker diaries.
AIB Plays it Forward with New Campaign from TBWA Ireland
Source: https://www.adworld.ie/2026/06/16/aib-plays-it-forward-with-new-campaign-from-tbwa-ireland/
Goal: To celebrate the impact of mentors in Gaelic games and highlight community support.
Claim: Great mentors don’t just lift cups; they lift teams, communities and future generations.
Media: television, digital, social media, experiential activations, in-stadium activity
Summary: AIB, through TBWA eland, launched the 'Play It Forward' campaign for their sponsorship of the 2026 All Ireland Senior Football Championship. The campaign emphasizes the importance of mentors in shaping players' success both on and off the field, featuring a documentary-style film about the relationship between coach Kieran Donaghy and his mentor Mickey Ned O’Sullivan. It aims to honor the contributions of those who support others in achieving their potential.
72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career
Goal: To provide women athletes with career training and mentorship.
Media: Event and media outreach during SHE Weekend
Summary: 72andSunny and The Female Quotient are partnering to create an executive apprenticeship program tailored for women athletes, which will provide hands-on training and mentorship in various professional roles. The program will be featured during SHE Weekend in Las Vegas, aimed at celebrating female athletes and helping them transition into professional careers post-retirement.