Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Ecostore and City Cleaning Services launch Thank Your Cleaner Day campaign

Campaign: Thank Your Cleaner Day

Source: https://stoppress.co.nz/campaigns/ecostore-and-city-cleaning-services-launch-thank-your-cleaner-day-campaign/

Goal: To recognize and celebrate professional cleaners

Claim: Thank You to Cleaners

Media: Billboards, Social Media

Summary: Ecostore and City Cleaning Services launched a campaign to celebrate Thank Your Cleaner Day on October 14, featuring real cleaning staff on billboards across major cities in New Zealand and sharing messages of gratitude on social media. The campaign acknowledges the important role of cleaners who work behind the scenes.

Sweden

Resume’s Breakthrough of the Year – here you can nominate

Brand: Resumé

Campaign: Årets Banbrytare

Source: https://www.resume.se/marknadsforing/tavling/resume-korar-arets-banbrytare-nominera-har/

Goal: To highlight individuals making significant changes in sustainability.

Media: Website, Conference

Summary: Resumé is launching a campaign to recognize individuals in the industry who have made notable contributions to change in 2026, particularly in sustainability. The initiative aims to identify and celebrate those who drive significant progress, even in the face of challenges such as tight budgets and increased scrutiny. Nominations can be submitted until October 12, and winners will be announced at the Hållbart Näringsliv conference on December 3.

Recognition social change sustainability

Ireland

One Fab Day Launches New Wedding Awards for Irish Industry

Brand: One Fab Day

Campaign: One Fab Day Wedding Awards

Source: https://www.adworld.ie/2026/09/04/one-fab-day-launches-new-wedding-awards-for-irish-industry/

Goal: To recognize and celebrate talent in Ireland's wedding industry

Claim: The definitive benchmark for achievement within the sector

Media: One Fab Day website and social media channels

Summary: One Fab Day has launched an annual awards program to recognize leading venues, suppliers, and professionals in Ireland's wedding industry, with the inaugural event scheduled for November 5 at The College Green Hotel in Dublin. This initiative aims to celebrate the exceptional talent and creativity in the sector, supported by a comprehensive online campaign for nominations and judging.

Ireland Recognition wedding awards wedding industry

United Kingdom

GetYourGuide is looking for people who turn group chats into travel

Brand: GetYourGuide

Campaign: Holiday Hero or Zero

Source: https://www.media-marketing.com/vijesti/getyourguide-trazi-ljude-koji-grupni-chat-pretvaraju-u-putovanje/

Goal: To recognize and celebrate the group organizer during travel planning.

Claim: Everyone needs a Holiday Hero.

Media: digital and audio channels, including podcasts and radio

Summary: GetYourGuide's new campaign, 'Holiday Hero or Zero', launched in late July, targets British travelers struggling with group trip organization. The campaign highlights the importance of a travel organizer, featuring real-life scenarios from British podcasters Jamie Laing and Sophie Habboo. Britons can nominate their own 'Holiday Hero' for a chance to win travel experiences and themed prizes.

campaign group organization Recognition travel

Luxembourg

Forbes Luxembourg launches its Over 50 Women list

Brand: Forbes

Campaign: Over 50 Women

Source: https://www.adada.lu/2026/07/forbes-luxembourg-inaugure-son-palmares-over-50-et-celebre-15-femmes-de-plus-de-50-ans/

Goal: To recognize and celebrate women over 50

Summary: Forbes Luxembourg has launched its 'Over 50 Women' list to honor and spotlight the achievements of women who are over the age of 50, celebrating their contributions and influence in various sectors.

Forbes Recognition Women's empowerment