Welcome to the automated Brand Tracker diaries.
GetYourGuide is looking for people who turn group chats into travel
Goal: To recognize and celebrate the group organizer during travel planning.
Claim: Everyone needs a Holiday Hero.
Media: digital and audio channels, including podcasts and radio
Summary: GetYourGuide's new campaign, 'Holiday Hero or Zero', launched in late July, targets British travelers struggling with group trip organization. The campaign highlights the importance of a travel organizer, featuring real-life scenarios from British podcasters Jamie Laing and Sophie Habboo. Britons can nominate their own 'Holiday Hero' for a chance to win travel experiences and themed prizes.
Forbes Luxembourg launches its Over 50 Women list
Goal: To recognize and celebrate women over 50
Summary: Forbes Luxembourg has launched its 'Over 50 Women' list to honor and spotlight the achievements of women who are over the age of 50, celebrating their contributions and influence in various sectors.