Brand Tracker

Welcome to the automated Brand Tracker diaries.

Luxembourg

Changing Things and Mentalities, a Question of Courage for Volkswagen Luxembourg and the FLF

Campaign: Change Mentalities and Things

Source: https://www.adada.lu/2022/09/changer-les-choses-et-les-mentalites-une-question-de-courage-pour-volkswagen-luxembourg-et-la-flf/

Goal: Promote courage in changing societal attitudes

Claim: Changing things and mindsets takes courage

Summary: Volkswagen Luxembourg, in collaboration with the FLF, is emphasizing the importance of courage in changing societal attitudes and perceptions. The campaign seeks to encourage individuals to embrace change and challenge the status quo.

Sweden

Resume’s Breakthrough of the Year – here you can nominate

Brand: Resumé

Campaign: Årets Banbrytare

Source: https://www.resume.se/marknadsforing/tavling/resume-korar-arets-banbrytare-nominera-har/

Goal: To highlight individuals making significant changes in sustainability.

Media: Website, Conference

Summary: Resumé is launching a campaign to recognize individuals in the industry who have made notable contributions to change in 2026, particularly in sustainability. The initiative aims to identify and celebrate those who drive significant progress, even in the face of challenges such as tight budgets and increased scrutiny. Nominations can be submitted until October 12, and winners will be announced at the Hållbart Näringsliv conference on December 3.

Recognition social change sustainability

UAE

FP7 McCann wins MAD STARS Grand Prix of the Year – Campaign Middle East

Brand: Arla Foods

Campaign: Recipe for Change

Source: https://campaignme.com/fp7-mccann-dubai-wins-mad-stars-grand-prix-for-recipe-for-change/

Goal: Generate recurring income for Lebanese women through their recipes

Summary: FP7 McCann Dubai has won Grand Prix of the Year at MAD STARS 2026 for its campaign 'Recipe for Change' for Arla Foods. The initiative aimed to turn Lebanese women's recipes into intellectual property, generating income for them while fostering cultural preservation. The campaign, recognized for its positive impact on social change, licensed recipes to 96 restaurants, with half the revenue going to the women who provided them. It has attracted significant interest and aims to develop a digital platform for scaling.

cultural preservation social change sustainability