Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

It is certainly a Portuguese tasca

Brand: Sagres

Campaign: Tascas com Alma

Source: https://www.imagensdemarca.pt/artigo/e-uma-tasca-portuguesa-com-certeza/

Goal: To celebrate and preserve traditional Portuguese tasca culture

Summary: Sagres is launching a new initiative called 'Tascas com Alma' to celebrate and preserve the identity of Portuguese tascas by bringing together different generations of chefs to reinterpret traditional dishes. The initiative started in Lisbon, at Varina da Madragoa, focusing on maintaining the essence of tasca culture while adapting to modern approaches.

UAE

FP7 McCann wins MAD STARS Grand Prix of the Year – Campaign Middle East

Brand: Arla Foods

Campaign: Recipe for Change

Source: https://campaignme.com/fp7-mccann-dubai-wins-mad-stars-grand-prix-for-recipe-for-change/

Goal: Generate recurring income for Lebanese women through their recipes

Summary: FP7 McCann Dubai has won Grand Prix of the Year at MAD STARS 2026 for its campaign 'Recipe for Change' for Arla Foods. The initiative aimed to turn Lebanese women's recipes into intellectual property, generating income for them while fostering cultural preservation. The campaign, recognized for its positive impact on social change, licensed recipes to 96 restaurants, with half the revenue going to the women who provided them. It has attracted significant interest and aims to develop a digital platform for scaling.

cultural preservation social change sustainability