Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

O Velho Eurico Takes Over the Kitchen of Street Smash Burgers for Two Days in October

Campaign: Gastronomic Takeover by O Velho Eurico

Source: https://www.imagensdemarca.pt/artigo/o-velho-eurico-assume-a-cozinha-da-street-smash-burgers-por-dois-dias-em-outubro/

Goal: To create a unique culinary experience combining traditional Portuguese flavors with street food culture.

Summary: Street Smash Burgers is hosting a two-day gastronomic takeover by chef Zé Paulo Rocha and the team from O Velho Eurico on October 24 and 25. The exclusive menu features innovative dishes that blend traditional Portuguese cuisine with elements of street food, aimed at showcasing culinary creativity in a vibrant urban setting.

Portugal

It is certainly a Portuguese tasca

Brand: Sagres

Campaign: Tascas com Alma

Source: https://www.imagensdemarca.pt/artigo/e-uma-tasca-portuguesa-com-certeza/

Goal: To celebrate and preserve traditional Portuguese tasca culture

Summary: Sagres is launching a new initiative called 'Tascas com Alma' to celebrate and preserve the identity of Portuguese tascas by bringing together different generations of chefs to reinterpret traditional dishes. The initiative started in Lisbon, at Varina da Madragoa, focusing on maintaining the essence of tasca culture while adapting to modern approaches.

cultural preservation Portuguese cuisine

Portugal

Lisbon Oceanarium Opens Portuguese Tapas Restaurant by SushiCafé Group

Brand: Oceanário de Lisboa

Campaign: Opening of Submerso Restaurant

Source: https://www.imagensdemarca.pt/artigo/oceanario-de-lisboa-abre-restaurante-de-petiscos-portugueses-com-assinatura-do-grupo-sushicafe/

Goal: To enhance the visitor experience with a new dining option

Claim: A new gastronomic meeting point by the Tagus River

Summary: The Oceanário de Lisboa has opened a new restaurant called Submerso in partnership with Grupo SushiCafé. Opened on July 17, it features a menu focused on Portuguese cuisine, catering to both oceanarium visitors and the local community. The restaurant offers traditional dishes using fresh, seasonal, and locally sourced ingredients. It has a seating capacity of about 70 indoors and plans for an outdoor terrace overlooking the river. The restaurant aims to expand the oceanarium's service offerings and strengthen its connection to the Parque das Nações area.

Oceanário de Lisboa Portuguese cuisine restaurant opening