Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Newstalk Launches Weekly US Politics Podcast with Pat Kenny

Campaign: The Divided States of America with Pat Kenny

Source: https://www.adworld.ie/2026/10/16/newstalk-launches-weekly-us-politics-podcast-with-pat-kenny/

Goal: To examine US politics and its implications for Ireland and the wider world.

Media: Podcast

Summary: Newstalk has launched a weekly podcast hosted by Pat Kenny that explores US politics and its impact on Ireland and beyond, featuring various guests including journalists and political figures. The series aims to analyze political division, economic issues, and international conflicts leading up to the US mid-term elections.

Ireland

Rubberduck Launches First National Campaign for Topline

Brand: Topline

Campaign: We’re Behind Your Project

Source: https://www.adworld.ie/2026/09/11/rubberduck-launches-first-national-campaign-for-topline/

Goal: Increase awareness of the scale and heritage of Topline while retaining local identity.

Claim: Everything Changes

Media: TV, VOD, YouTube, radio, digital audio, print, display

Summary: Rubberduck has launched Topline's first national campaign, titled 'We’re Behind Your Project', which aims to enhance awareness of the organization’s heritage and scale while emphasizing the local identity of its member merchants. The campaign centers around a film that showcases over fifty years of Irish life and highlights Topline's continuous support for construction and DIY activities. Additional humorous radio ads and print executions featuring miniature construction scenes complement the campaign.

advertising construction Ireland national campaign

Ireland

One Fab Day Launches New Wedding Awards for Irish Industry

Brand: One Fab Day

Campaign: One Fab Day Wedding Awards

Source: https://www.adworld.ie/2026/09/04/one-fab-day-launches-new-wedding-awards-for-irish-industry/

Goal: To recognize and celebrate talent in Ireland's wedding industry

Claim: The definitive benchmark for achievement within the sector

Media: One Fab Day website and social media channels

Summary: One Fab Day has launched an annual awards program to recognize leading venues, suppliers, and professionals in Ireland's wedding industry, with the inaugural event scheduled for November 5 at The College Green Hotel in Dublin. This initiative aims to celebrate the exceptional talent and creativity in the sector, supported by a comprehensive online campaign for nominations and judging.

Ireland Recognition wedding awards wedding industry

Ireland

Core Hosts Free Marketing Event for More Than 50 Irish Charities

Brand: Core

Campaign: The Charity Playbook

Source: https://www.adworld.ie/2026/09/01/core-hosts-free-marketing-event-for-more-than-50-irish-charities/

Goal: To help charities improve their marketing effectiveness

Media: In-person sessions, workshops

Summary: Core hosted a free marketing and communications event called 'The Charity Playbook' for over 50 Irish charities to help them navigate a competitive media landscape. The event aimed to provide practical solutions for improving marketing effectiveness, fostering discussions on shared challenges, and leveraging limited resources. Experts from Core led discussions on visibility, trust-building, and the influence of generative AI in online engagement, all within the framework of Core's wider 'Core For Good' initiative.

charity Ireland marketing non-profit

Ireland

Fierce Mild Takes Aim at Heineken 0.0 With ‘Ask for the Irish One’ Campaign

Brand: Fierce Mild

Campaign: Ask for the Irish One

Source: https://www.adworld.ie/2026/08/28/fierce-mild-takes-aim-at-heineken-0-0-with-ask-for-the-irish-one-campaign/

Goal: Encourage drinkers to choose Lively Lager over Heineken 0.0

Claim: Go Dutch for Dinner. Not for Your Beer.

Media: Mobile billboard

Summary: Fierce Mild, a brewery from Co. Louth, is launching its first non-alcoholic lager, Lively Lager, alongside a campaign called 'Ask for the Irish One' to compete against Heineken 0.0 in Ireland's growing non-alcoholic beer market. The campaign aims to change consumer habits by encouraging them to specify their brand choice rather than just asking for a non-alcoholic option at the bar.

advertising campaign Fierce Mild Ireland non-alcoholic beer

Ireland

Vodafone Marks 25 Years with Red Bench Series from Folk VML

Brand: Vodafone

Campaign: Red Bench Series

Source: https://www.adworld.ie/2026/08/28/vodafone-marks-25-years-with-red-bench-series-from-folk-vml/

Goal: To celebrate 25 years in the Irish market by highlighting the importance of personal connections through communication.

Claim: Celebrating the remarkable impact of personal communication.

Media: Social media

Summary: Vodafone Ireland has launched the 'Red Bench Series' campaign to commemorate its 25 years in the Irish market. The campaign features well-known Irish personalities sharing impactful personal stories on a red bench, symbolizing connection. It reflects on how communication technology has evolved while the significance of personal connection remains constant.

communication Ireland personal connection Vodafone

Ireland

DiscoverIreland.ie backs new Traitors

Brand: DiscoverIreland.ie

Campaign: The Traitors Ireland Sponsorship

Source: https://marketing.ie/discoverireland-ie-sponsors-traitors-ireland/

Goal: To promote DiscoverIreland.ie through sponsorship of a reality TV show.

Media: RTÉ One, RTÉ One +1, RTÉ Player, TV, audio, social media

Summary: DiscoverIreland.ie, sponsored by Fáilte Ireland, will back the return of The Traitors Ireland on RTÉ One and RTÉ Player. The sponsorship includes 240 credited stings, live broadcasts, and promotional appearances across various media channels. The show features contestants in a psychological game of deception for a cash prize of up to €50,000.

Ireland marketing reality TV sponsorship