Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Homevalue Rolls Out First Ever National Campaign

Brand: Homevalue

Campaign: Welcome to the Family

Source: https://www.adworld.ie/2026/10/02/goosebump-rolls-out-first-ever-national-campaign-for-homevalue/

Goal: Position Homevalue as a destination for DIYers and professional tradespeople.

Claim: Homevalue: your local expert ready to help.

Media: radio, video-on-demand, social media

Summary: Homevalue has launched its first national brand campaign titled 'Welcome to the Family', created by agency goosebump. The campaign aims to unify its locally run stores under one identity and positions Homevalue as an expert resource for DIY enthusiasts and professionals. It features relatable DIY scenarios to alleviate common customer uncertainties, promoting the retailer's vast network of knowledge. The campaign is being rolled out nationally through various media channels including radio, video-on-demand, and social media.

Ireland

Rubberduck Launches First National Campaign for Topline

Brand: Topline

Campaign: We’re Behind Your Project

Source: https://www.adworld.ie/2026/09/11/rubberduck-launches-first-national-campaign-for-topline/

Goal: Increase awareness of the scale and heritage of Topline while retaining local identity.

Claim: Everything Changes

Media: TV, VOD, YouTube, radio, digital audio, print, display

Summary: Rubberduck has launched Topline's first national campaign, titled 'We’re Behind Your Project', which aims to enhance awareness of the organization’s heritage and scale while emphasizing the local identity of its member merchants. The campaign centers around a film that showcases over fifty years of Irish life and highlights Topline's continuous support for construction and DIY activities. Additional humorous radio ads and print executions featuring miniature construction scenes complement the campaign.

advertising construction Ireland national campaign