Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Homevalue Rolls Out First Ever National Campaign

Brand: Homevalue

Campaign: Welcome to the Family

Source: https://www.adworld.ie/2026/10/02/goosebump-rolls-out-first-ever-national-campaign-for-homevalue/

Goal: Position Homevalue as a destination for DIYers and professional tradespeople.

Claim: Homevalue: your local expert ready to help.

Media: radio, video-on-demand, social media

Summary: Homevalue has launched its first national brand campaign titled 'Welcome to the Family', created by agency goosebump. The campaign aims to unify its locally run stores under one identity and positions Homevalue as an expert resource for DIY enthusiasts and professionals. It features relatable DIY scenarios to alleviate common customer uncertainties, promoting the retailer's vast network of knowledge. The campaign is being rolled out nationally through various media channels including radio, video-on-demand, and social media.

Czech Republic

Flexa and Devil’s Excrement. UNI HOBBY Launches New Campaign on Czech Handyman Slang

Brand: UNI HOBBY

Campaign: Understanding Czech Handymen

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/flexa-i-certi-lejno-uni-hobby-stavi-novou-kampan-na-reci-ceskych-kutilu/

Goal: To create an engaging advertisement that highlights the wide range of DIY products at reasonable prices.

Claim: We understand Czech handymen.

Media: Television and online

Summary: UNI HOBBY continues its collaboration with MARK BBDO, enhancing its long-term communication concept 'Understanding Czech Handymen.' The new campaign utilizes authentic Czech slang and aims to showcase the brand's extensive product range for DIY enthusiasts. The creative approach resembles a short film rather than a typical product advertisement, intending to engage viewers during commercial breaks.

advertising Czech slang DIY

Netherlands

Seven times right: Gamma lays its own floor and the cow must come out of the coffee

Brand: Gamma

Campaign: Zeven keer raak

Source: https://www.adformatie.nl/creatie/campagnes/zes-keer-raak-gamma-legt-zelf-de-vloer

Goal: Promote DIY flooring solutions

Summary: Gamma showcases its DIY flooring solutions with a campaign called 'Zeven keer raak', emphasizing the ease of installing flooring oneself, while engaging consumers with various creative elements.

DIY flooring

Global

How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’

Brand: Behr

Campaign: Hotline and ChatHue Launch

Source: https://www.marketingdive.com/news/how-behrs-digital-marketing-helps-diyers-overcome-paint-paralysis/828892/

Goal: Help consumers overcome indecision in paint color selection.

Claim: Let's be honest… You have painting questions.

Media: Social media, video, influencer marketing, hotline

Summary: Behr's latest campaign focuses on helping consumers overcome 'paint paralysis' through the launch of a hotline and an AI-powered agent called ChatHue. The campaign features influencers answering DIY questions to provide guidance on paint selection. The aim is to ease the hesitation consumers face when starting painting projects, tapping into digital transformation strategies for enhanced consumer interaction.

digital marketing DIY paint

Germany

DIY Set: Lidl Launches Döner Croissant for Homemade Preparation

Brand: Lidl

Campaign: DIY Set: Döner Croissant

Source: https://www.horizont.net/marketing/nachrichten/diy-set-lidl-bringt-das-doener-croissant-zum-selbermachen-in-den-handel-235233

Goal: To promote a new DIY food product

Claim: Make your own döner croissant

Summary: Lidl has introduced a DIY set for consumers to make their own döner croissant, highlighting its unique offering in the market.

croissant DIY food