Brand Tracker

Welcome to the automated Brand Tracker diaries.

Luxembourg

The Luxembourg Red Cross Launches Its First Employer Branding Campaign

Campaign: Employer Branding Campaign

Source: https://www.adada.lu/2026/10/la-croix-rouge-luxembourgeoise-lance-sa-premiere-campagne-de-marque-employeur/

Goal: Enhance employer brand awareness

Summary: The Luxembourg Red Cross has launched its first employer branding campaign aimed at promoting its image as an attractive employer. The campaign seeks to highlight the organization's values and work environment to attract potential employees.

Ireland

Core Hosts Free Marketing Event for More Than 50 Irish Charities

Brand: Core

Campaign: The Charity Playbook

Source: https://www.adworld.ie/2026/09/01/core-hosts-free-marketing-event-for-more-than-50-irish-charities/

Goal: To help charities improve their marketing effectiveness

Media: In-person sessions, workshops

Summary: Core hosted a free marketing and communications event called 'The Charity Playbook' for over 50 Irish charities to help them navigate a competitive media landscape. The event aimed to provide practical solutions for improving marketing effectiveness, fostering discussions on shared challenges, and leveraging limited resources. Experts from Core led discussions on visibility, trust-building, and the influence of generative AI in online engagement, all within the framework of Core's wider 'Core For Good' initiative.

charity Ireland marketing non-profit