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Japan
Finding Reasons to Continue in Life: Mizkan’s R30 Hope
Source: https://www.advertimes.com/20260723/article551423/
Goal: Increase customer lifetime value (LTV) through community engagement
Summary: Mizkan is focusing on launching a new brand 'Fibee' centered around fermentation and dietary fiber, with an emphasis on building a fan community managed by Mariko Shiraishi. The aim is to understand customer values and experiences deeply to enhance product offerings, ensuring customers find reasons to continue incorporating these products into their lives.
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