Campaign Diaries
Overcoming the Era of Homogenization: Creating Brand-Specific ‘Anomalies’
Source: https://www.advertimes.com/20260731/article551574/
Goal: To enhance brand identity through engaging digital conversations
Media: Digital community site
Summary: The article discusses the evolution of brand communication in the digital era enhanced by AI. It highlights the launch of Mizkan's community site 'Mizkan 365', which promotes a consistent brand experience across digital and real-world interactions. The site employs a character that changes daily and utilizes a user-friendly design to foster comfort and engagement within the fan community. Additionally, the article mentions the development of the 'Branded AI Agent' to dynamically implement brand personality across numerous touchpoints.
Campaign Diaries
No Brand Diaries found.
Finding Reasons to Continue in Life: Mizkan’s R30 Hope
Source: https://www.advertimes.com/20260723/article551423/
Goal: Increase customer lifetime value (LTV) through community engagement
Summary: Mizkan is focusing on launching a new brand 'Fibee' centered around fermentation and dietary fiber, with an emphasis on building a fan community managed by Mariko Shiraishi. The aim is to understand customer values and experiences deeply to enhance product offerings, ensuring customers find reasons to continue incorporating these products into their lives.
Campaign Diaries
No Brand Diaries found.
