Welcome to the automated Brand Tracker diaries.
Francisco Paparella and Gerardo Salas: ‘This was the year of definitive consolidation for Habitant’
Goal: To integrate creativity, production, and artificial intelligence in a unified workflow
Summary: Francisco Paparella and Gerardo Salas discuss the year of definitive consolidation for Habitant Productions, marked by the success of 'Bullet Machine' at Cannes Lions and regional expansion. They highlight the integration of creativity, production, and artificial intelligence, reflecting on the growing value of artistic insight in the industry. Key milestones include winning two golds and two bronzes at Cannes Lions, solidifying their regional operation with offices in Colombia and Uruguay, and developing new talent within the creative sector.
oOh!media expands Locky Dock network to Hawke’s Bay
Source: https://stoppress.co.nz/news/media/oohmedia-expands-locky-dock-network-to-hawkes-bay/
Goal: Expand digital advertising reach in Hawke's Bay
Media: digital out of home
Summary: oOh!media NZ is expanding its Locky Dock advertising network into Napier, establishing a presence in the Hawke’s Bay region with three new locations expected to deliver 200,000 impressions monthly. This expansion aims to provide advertisers a valuable opportunity in areas previously limited in digital out of home advertising, with further expansion planned for Hastings and Havelock North.