Brand Tracker

Welcome to the automated Brand Tracker diaries.

Brazil

New: Africa and Vale Highlight the Role of Copper for the Future and Innovation

Brand: Vale

Campaign: Essencialidade

Source: https://www.adlatina.com/publicidad/nuevo-africa-y-vale-destacan-el-papel-del-cobre-para-el-futuro-y-la-innovacin

Goal: To demonstrate that the mining of the future is already developing in the present.

Claim: If it's essential for you, it has to do with Vale.

Media: YouTube, national television, outdoor advertising, digital platforms

Summary: Vale launched the third short film of its institutional campaign 'Essencialidade', created by Africa Creative, highlighting the importance of copper for digital infrastructure, artificial intelligence, and energy transition. The campaign emphasizes the interdependence of AI and copper, showcasing its impact on daily life and sustainable development. It also involves an employee's perspective to reinforce the connection between the company's innovation and societal needs.

Portugal

EDP prepared to lead the future with the electrification of the economy

Brand: EDP

Campaign: Imagine the Next 50 EDP Summit

Source: https://www.imagensdemarca.pt/artigo/edp-preparada-para-liderar-futuro-com-a-eletrificacao-da-economia/

Goal: To share knowledge and envision the future

Summary: EDP is celebrating its 50 years in the context of a volatile geopolitical landscape marked by advances in artificial intelligence and the electrification of the economy. The company aims to honor its past while also focusing on imagining its future during the 'Imagine the Next 50 EDP Summit' event, which included various thought leaders discussing future transformations.

energy transition innovation sustainability