Brand Tracker

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Brazil

New: Africa and Vale Highlight the Role of Copper for the Future and Innovation

Brand: Vale

Campaign: Essencialidade

Source: https://www.adlatina.com/publicidad/nuevo-africa-y-vale-destacan-el-papel-del-cobre-para-el-futuro-y-la-innovacin

Goal: To demonstrate that the mining of the future is already developing in the present.

Claim: If it's essential for you, it has to do with Vale.

Media: YouTube, national television, outdoor advertising, digital platforms

Summary: Vale launched the third short film of its institutional campaign 'Essencialidade', created by Africa Creative, highlighting the importance of copper for digital infrastructure, artificial intelligence, and energy transition. The campaign emphasizes the interdependence of AI and copper, showcasing its impact on daily life and sustainable development. It also involves an employee's perspective to reinforce the connection between the company's innovation and societal needs.