Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Young Experts Built Four Freely Usable AI Agents for Different Stages of Job Searching

Campaign: Impossible? Possible!

Source: https://www.markkinointiuutiset.fi/artikkelit/nuoret-asiantuntijat-rakensivat-nelja-vapaasti-kaytettavaa-tekoalyagenttia-tyonhaun-eri-vaiheisiin

Goal: To explore if AI can be part of the solution to youth unemployment

Claim: AI as part of the solution rather than the problem

Media: Chat GPT's GPT Store

Summary: Sofigate initiated an experiment to investigate whether artificial intelligence (AI) is a cause of rising youth unemployment or part of the solution. Six early-career experts developed four AI agents over six months to assist young job seekers in various stages of their job search. These agents aim to help young people identify their strengths, tailor their CVs, practice interviews, and discover job opportunities. The key conclusion of the experiment is that AI should assist youth in finding answers rather than dictating who they are or what they should do.

Latin America

A Bridge to First Formal Employment for Youth

Brand: Arcos Dorados

Campaign: Bridge to First Formal Employment for Youth

Source: https://infonegocios.biz/y-ademas/un-puente-al-primer-empleo-formal-para-jovenes-arcos-dorados-marca-el-rumbo

Goal: To increase access for youth to formal employment and professional development

Claim: Generating opportunities for youth is central to our purpose as a company

Media: Online courses, podcasts

Summary: Arcos Dorados has launched a comprehensive initiative aimed at enhancing access to formal employment and professional training for youth in Latin America. With over 2 million training hours planned through Hamburger University and various free educational resources, the company is addressing the challenges that young people face in entering the labor market. The campaign reflects the company's commitment to support youth employment and development.

Professional Development training Youth Employment