Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Worten Training Campus: Learn, Share, and Sell Better

Brand: Worten

Campaign: Worten Training Campus

Source: https://www.imagensdemarca.pt/artigo/worten-training-campus-aprender-partilhar-e-vender-melhor/

Goal: To enhance knowledge sharing and skill development among retail teams.

Summary: Worten held the 21st edition of the Worten Training Campus, an initiative that brought together over 70 partner brands and impacted around 1,200 professionals. This event is one of the largest training events in Portugal, focusing on knowledge sharing and team collaboration. The campus featured sessions aimed at improving relationships with partners and strategizing for sales challenges, including discussions led by company leaders.

Uruguay

The Investor Club launches a $4.5 million program for SMEs together with INEFOP

Brand: El Club del Inversor

Campaign: PYMEs Digitales

Source: https://infonegocios.biz/plus/el-club-del-inversor-impulsa-un-programa-de-4-5-millones-para-las-pymes-junto-a-inefop

Goal: To support the digital transformation of SMEs through training and resources.

Claim: Information is everywhere; what is needed is someone to help apply it.

Media: Online training, workshops, virtual meetings

Summary: El Club del Inversor and La Articuladora are launching a 15-month program called PYMEs Digitales, supported by INEFOP, aimed at enhancing the digital capabilities of SMEs. The program, with a budget of $4.5 million, includes various training formats such as peer groups, in-person workshops, and online academy content, reaching participants across multiple regions.

digital transformation SME support training

Uruguay

Bringing Sustainability to Business Practice (the Thinking Green Project is Coming)

Brand: ManpowerGroup

Campaign: Thinking Green

Source: https://infonegocios.biz/plus/llevar-la-sostenibilidad-a-la-practica-empresarial-se-viene-el-proyecto-pensando-en-verde

Goal: To help organizations incorporate sustainability into their strategy and management.

Summary: ManpowerGroup introduces the 'Thinking Green' project aimed at Uruguayan organizations to enhance their sustainability practices through free training, driven by a study showing 90% of organizations already have sustainability initiatives. The program includes training, leadership development, and practical projects to transform gained knowledge into real strategies, aligning with the Sustainable Development Goals.

sustainability training Uruguay

Finland

Kaaosstudio Opens a Gym for Creative Skills

Brand: Kaaosstudio

Campaign: Creativity Training Facility Launch

Source: https://www.markkinointiuutiset.fi/artikkelit/espooseen-avautuu-luovuustaitojen-kuntosali

Goal: To develop creative skills and innovative thinking

Claim: Creativity can be trained like fitness

Media: Events, Workshops, Design Week

Summary: Kaaosstudio, a new creativity training facility in Espoo, Finland, aims to enhance creative skills through hands-on learning and regular training sessions. Created by Mari Savio and Milla Kokko, the studio combines practical work and theoretical learning, offering tailored workshops for individuals and organizations. The initiative addresses the growing need for creativity in today's evolving work environment, emphasizing that everyone should engage in creative thinking.

creativity innovation training workshops

Latin America

A Bridge to First Formal Employment for Youth

Brand: Arcos Dorados

Campaign: Bridge to First Formal Employment for Youth

Source: https://infonegocios.biz/y-ademas/un-puente-al-primer-empleo-formal-para-jovenes-arcos-dorados-marca-el-rumbo

Goal: To increase access for youth to formal employment and professional development

Claim: Generating opportunities for youth is central to our purpose as a company

Media: Online courses, podcasts

Summary: Arcos Dorados has launched a comprehensive initiative aimed at enhancing access to formal employment and professional training for youth in Latin America. With over 2 million training hours planned through Hamburger University and various free educational resources, the company is addressing the challenges that young people face in entering the labor market. The campaign reflects the company's commitment to support youth employment and development.

Professional Development training Youth Employment

Germany

New Balance filmed a slow-paced ad for a boot made for speed

Brand: New Balance Football

Campaign: Can’t Be Rushed

Source: https://www.media-marketing.com/vijesti/new-balance-je-za-kopacku-napravljenu-za-brzinu-snimio-film-bez-zurbe/

Goal: To convey that becoming a fast football player takes time and cannot be rushed.

Claim: A fast football player cannot be made overnight.

Media: Film, social media

Summary: New Balance Football launched the 'Can’t Be Rushed' campaign for their new Furon football boot, emphasizing that while the boot is designed for speed, becoming a fast player requires time and practice. The film features Yan Diomandé training without rush, showcasing individual effort rather than explosive play. The campaign promotes the idea of appreciating the simple joy of practice.

advertising Football sportswear training