Campaign Diaries
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Germany
New Balance filmed a slow-paced ad for a boot made for speed
Goal: To convey that becoming a fast football player takes time and cannot be rushed.
Claim: A fast football player cannot be made overnight.
Media: Film, social media
Summary: New Balance Football launched the 'Can’t Be Rushed' campaign for their new Furon football boot, emphasizing that while the boot is designed for speed, becoming a fast player requires time and practice. The film features Yan Diomandé training without rush, showcasing individual effort rather than explosive play. The campaign promotes the idea of appreciating the simple joy of practice.
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