Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

C.P. Company Champions Roberto Baggio for the Fall/Winter 026 Campaign

Campaign: Fall/Winter 026

Source: https://brand-news.it/brand/persona/abbigliamento/cp-company-roberto-baggio-protagonista-della-campagna-fall-winter-026/

Goal: To connect Roberto Baggio's story with the brand's heritage

Media: Out of home advertising, magazines

Summary: Roberto Baggio is the protagonist of the new Fall/Winter 026 campaign for C.P. Company, connecting his journey with the brand's history through shared themes of perseverance, discipline, and daily work. The campaign features an encounter between Baggio and Lorenzo Osti, showcasing the brand's archive and linking their stories in the city of Bologna. The campaign is rolling out in two publications with a focus on out-of-home advertising.

Asics ‘Trail: good vibrations’

Brand: Asics

Campaign: Trail: good vibrations

Source: https://www.campaignlive.co.uk/article/asics-trail-good-vibrations-agit8/1968471

Goal: Show the challenges trail runners face

Summary: The sportswear brand Asics highlights the various challenges that trail runners encounter while navigating rough terrains.

challenges running sportswear trail running

United Arab Emirates

A Love Letter to Abu Dhabi

Brand: New Balance

Campaign: A Love Letter to Abu Dhabi

Source: https://campaignme.com/new-balance-al-jazira-club-share-a-love-letter-to-abu-dhabi-in-new-campaign/

Goal: Celebrate the launch of Al Jazira Club’s new kits and community spirit.

Media: Film

Summary: New Balance and Al Jazira Club have launched a campaign film titled 'A Love Letter to Abu Dhabi' to celebrate the club’s new locally-inspired kits for the 2026–27 season. The film showcases the spirit and pride of Abu Dhabi's community through the lens of passionate supporters wearing the new jerseys, emphasizing a shared identity and belonging. This initiative marks a new chapter in their partnership as New Balance continues to support the club's legacy and community values.

advertisement community Football sportswear

Germany

New Balance filmed a slow-paced ad for a boot made for speed

Brand: New Balance Football

Campaign: Can’t Be Rushed

Source: https://www.media-marketing.com/vijesti/new-balance-je-za-kopacku-napravljenu-za-brzinu-snimio-film-bez-zurbe/

Goal: To convey that becoming a fast football player takes time and cannot be rushed.

Claim: A fast football player cannot be made overnight.

Media: Film, social media

Summary: New Balance Football launched the 'Can’t Be Rushed' campaign for their new Furon football boot, emphasizing that while the boot is designed for speed, becoming a fast player requires time and practice. The film features Yan Diomandé training without rush, showcasing individual effort rather than explosive play. The campaign promotes the idea of appreciating the simple joy of practice.

advertising Football sportswear training