Campaign Diaries
Ayo Edebiri is the new ambassador for New Balance and debuts her first campaign with the brand
Goal: Highlight the connection between Ayo Edebiri and Boston through storytelling
Media: Photography
Summary: Ayo Edebiri has become the new ambassador for New Balance and stars in the first campaign of this collaboration, which is set in Boston, her hometown. The campaign showcases iconic locations in Boston, emphasizing the historical connection between Edebiri and the brand. Photographed by Tyler Mitchell, the campaign highlights Edebiri's creative identity and aims to explore storytelling in relation to the brand. Beyond the launch, Edebiri will engage in future campaigns and cultural projects with New Balance.
Campaign Diaries
No Brand Diaries found.
New Balance activation celebrates sole of London
Source: https://www.campaignlive.co.uk/article/new-balance-activation-celebrates-sole-london/1969154
Goal: Celebrate London
Summary: The article discusses a new campaign by New Balance, created by Exposure, that aims to celebrate the essence of London.
Campaign Diaries
No Brand Diaries found.
A Love Letter to Abu Dhabi
Source: https://campaignme.com/new-balance-al-jazira-club-share-a-love-letter-to-abu-dhabi-in-new-campaign/
Goal: Celebrate the launch of Al Jazira Club’s new kits and community spirit.
Media: Film
Summary: New Balance and Al Jazira Club have launched a campaign film titled 'A Love Letter to Abu Dhabi' to celebrate the club’s new locally-inspired kits for the 2026–27 season. The film showcases the spirit and pride of Abu Dhabi's community through the lens of passionate supporters wearing the new jerseys, emphasizing a shared identity and belonging. This initiative marks a new chapter in their partnership as New Balance continues to support the club's legacy and community values.
Campaign Diaries
No Brand Diaries found.
