Brand Tracker

Welcome to the automated Brand Tracker diaries.

Asics ‘Trail: good vibrations’

Brand: Asics

Campaign: Trail: good vibrations

Source: https://www.campaignlive.co.uk/article/asics-trail-good-vibrations-agit8/1968471

Goal: Show the challenges trail runners face

Summary: The sportswear brand Asics highlights the various challenges that trail runners encounter while navigating rough terrains.

Saudi Arabia

Columbia Trail Race sets out to grow Saudi Arabia’s outdoor community

Brand: Columbia

Campaign: Columbia Trail Race

Source: https://campaignme.com/columbia-trail-race-sets-out-to-grow-saudi-arabias-outdoor-community/

Goal: To establish Columbia as a leader in outdoor culture and support the growing trail-running community in Saudi Arabia.

Claim: A celebration of community, resilience and discovery.

Media: Paid media, Strava, live event coverage, social storytelling, Columbia.ae

Summary: Columbia organized its inaugural trail race in Saudi Arabia, engaging over 40 runners and local adventure enthusiasts in a 21km event in the Aseer Mountains. This campaign aimed to elevate outdoor culture in the region while promoting Columbia's performance apparel. The initiative included community-focused storytelling, athlete documentation on Strava, and extensive media coverage, generating significant reach and engagement from the outdoor community.

community engagement outdoor culture trail running

Japan

ARC’TERYX Opens Trail Running Experience Hub in Yoyogi Park, Inviting City Runners to the Mountains

Brand: ARC’TERYX

Campaign: ARC’TERYX TRAIL HUB YOYOGI

Source: https://www.advertimes.com/20260721/article551072/

Goal: Introduce trail running to city runners

Summary: ARC'TERYX has opened a temporary trail running experience hub at Yoyogi Park, providing an opportunity for urban runners to try trail shoes in a natural environment. The initiative aims to promote the appeal of trail running and facilitate access to footwear testing before purchase. Events included running activities for beginners and educational content on trail gear, ultimately delivering a message about the emotional benefits of running in nature.

outdoor experience shoe testing trail running