Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

The North Face enters where ultrarunning starts to hurt

Brand: The North Face

Campaign: Sufferfest: Welcome to the Pain Cave

Source: https://www.media-marketing.com/vijesti/the-north-face-ulazi-tamo-gdje-ultratrka-pocinje-boljeti/

Goal: To explore the emotional and physical challenges faced by ultra-runners

Media: Documentary series

Summary: The North Face's new documentary series, Sufferfest: Welcome to the Pain Cave, focuses on the intense preparations and challenges faced by four trail runners as they train for the UTMB Mont-Blanc ultra-race. The series highlights the community surrounding the race and the athletes' personal stories, showcasing the struggles and realities of pushing past limits, rather than just celebrating victories.

Saudi Arabia

Columbia Trail Race sets out to grow Saudi Arabia’s outdoor community

Brand: Columbia

Campaign: Columbia Trail Race

Source: https://campaignme.com/columbia-trail-race-sets-out-to-grow-saudi-arabias-outdoor-community/

Goal: To establish Columbia as a leader in outdoor culture and support the growing trail-running community in Saudi Arabia.

Claim: A celebration of community, resilience and discovery.

Media: Paid media, Strava, live event coverage, social storytelling, Columbia.ae

Summary: Columbia organized its inaugural trail race in Saudi Arabia, engaging over 40 runners and local adventure enthusiasts in a 21km event in the Aseer Mountains. This campaign aimed to elevate outdoor culture in the region while promoting Columbia's performance apparel. The initiative included community-focused storytelling, athlete documentation on Strava, and extensive media coverage, generating significant reach and engagement from the outdoor community.

community engagement outdoor culture trail running