Columbia

Comments off | By · August 8, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Saudi Arabia

Columbia Trail Race sets out to grow Saudi Arabia’s outdoor community

Brand: Columbia
Campaign: Columbia Trail Race

Source: https://campaignme.com/columbia-trail-race-sets-out-to-grow-saudi-arabias-outdoor-community/

Goal: To establish Columbia as a leader in outdoor culture and support the growing trail-running community in Saudi Arabia.

Claim: A celebration of community, resilience and discovery.

Media: Paid media, Strava, live event coverage, social storytelling, Columbia.ae

Summary: Columbia organized its inaugural trail race in Saudi Arabia, engaging over 40 runners and local adventure enthusiasts in a 21km event in the Aseer Mountains. This campaign aimed to elevate outdoor culture in the region while promoting Columbia's performance apparel. The initiative included community-focused storytelling, athlete documentation on Strava, and extensive media coverage, generating significant reach and engagement from the outdoor community.

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Columbia Campaign: Columbia Trail Race Source: https://campaignme.com/columbia-trail-race-sets-out-to-grow-saudi-arabias-outdoor-community/ Goal: To...