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Japan
ARC’TERYX Opens Trail Running Experience Hub in Yoyogi Park, Inviting City Runners to the Mountains
Source: https://www.advertimes.com/20260721/article551072/
Goal: Introduce trail running to city runners
Summary: ARC'TERYX has opened a temporary trail running experience hub at Yoyogi Park, providing an opportunity for urban runners to try trail shoes in a natural environment. The initiative aims to promote the appeal of trail running and facilitate access to footwear testing before purchase. Events included running activities for beginners and educational content on trail gear, ultimately delivering a message about the emotional benefits of running in nature.
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