Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

How Victoria’s Secret Transformed the Fashion Show into a Multi-Month Campaign?

Campaign: Transforming Fashion Show into a Multi-Month Campaign

Source: https://www.marketingmagazin.si/aktualno/mmarketing/12254/kako-je-victorias-secret-modno-revijo-spremenil-v-vecmesecno-kampanjo/novice

Goal: Engage audience through extended campaign

Media: Television

Summary: The article discusses how Victoria's Secret has transitioned from a traditional fashion show into a multi-month campaign, highlighting the impact of ad skip limitations on viewer engagement and audience reach.

Italy

C.P. Company Champions Roberto Baggio for the Fall/Winter 026 Campaign

Brand: C.P. Company

Campaign: Fall/Winter 026

Source: https://brand-news.it/brand/persona/abbigliamento/cp-company-roberto-baggio-protagonista-della-campagna-fall-winter-026/

Goal: To connect Roberto Baggio's story with the brand's heritage

Media: Out of home advertising, magazines

Summary: Roberto Baggio is the protagonist of the new Fall/Winter 026 campaign for C.P. Company, connecting his journey with the brand's history through shared themes of perseverance, discipline, and daily work. The campaign features an encounter between Baggio and Lorenzo Osti, showcasing the brand's archive and linking their stories in the city of Bologna. The campaign is rolling out in two publications with a focus on out-of-home advertising.

Celebrity endorsement fashion campaign sportswear

Ireland

The Brill Building Wins Bronze at Gerety Awards for Marie Keating Foundation

Brand: Marie Keating Foundation

Campaign: The Breathless Collection

Source: https://www.adworld.ie/2026/09/10/the-brill-building-wins-bronze-at-gerety-awards-for-marie-keating-foundation/

Goal: Raise awareness of the early symptoms of lung cancer

Claim: Walking in the shoes of someone living with undiagnosed lung cancer

Media: Boutiques and mobile information units

Summary: The Brill Building won a Bronze award at the Gerety Awards for 'The Breathless Collection', a campaign that aims to raise awareness of early lung cancer symptoms through a capsule collection of clothing and accessories. Designed with input from oncologists and cancer survivors, the collection lets wearers experience symptoms that often go unnoticed. The campaign generated significant PR reach and included public engagement during International Lung Cancer Awareness Month.

fashion campaign innovative design lung cancer awareness