Marie Keating Foundation

Campaign Diaries

Ireland

The Brill Building Wins Bronze at Gerety Awards for Marie Keating Foundation

Campaign: The Breathless Collection

Source: https://www.adworld.ie/2026/09/10/the-brill-building-wins-bronze-at-gerety-awards-for-marie-keating-foundation/

Goal: Raise awareness of the early symptoms of lung cancer

Claim: Walking in the shoes of someone living with undiagnosed lung cancer

Media: Boutiques and mobile information units

Summary: The Brill Building won a Bronze award at the Gerety Awards for 'The Breathless Collection', a campaign that aims to raise awareness of early lung cancer symptoms through a capsule collection of clothing and accessories. Designed with input from oncologists and cancer survivors, the collection lets wearers experience symptoms that often go unnoticed. The campaign generated significant PR reach and included public engagement during International Lung Cancer Awareness Month.

Campaign Diaries

No Brand Diaries found.

Ireland

Marie Keating Foundation Maps Highlights Skin Cancer Risk in New Campaign

Brand: Marie Keating Foundation

Campaign: MoleMaps

Source: https://www.adworld.ie/2026/07/22/marie-keating-foundation-maps-highlights-skin-cancer-risk-in-new-campaign/

Goal: Encourage protection against skin cancer at home.

Claim: The danger of the sun is on their own doorstep.

Media: Geotargeted advertising, digital audio advertising

Summary: The Marie Keating Foundation, in collaboration with Boys+Girls, launched a campaign called MoleMaps to raise awareness about skin cancer risks associated with sun exposure in Ireland. The initiative aims to remind the public to use sun protection at home, similar to precautions taken when abroad, particularly focusing on the high incidence of skin cancer in the country. The campaign utilizes bespoke maps and targeted digital advertising to communicate the message effectively.

Campaign Diaries

No Brand Diaries found.

health campaign skin cancer awareness sun protection